> Is this what the peak ordering experience looks like? Call me old-fashioned, but to me the peak experience is a paper menu to choose from, and a waiter that patiently takes the order. Far prefer that to everyone at the table fiddling on their phones in some weird-ass website or even god forbid custom app.
That is always the worst experience. The most painful apps always require you to spend another 7 minutes after installation; typing in and verifying your credit card information... That has to be the most convoluted paying experience.
I was almost shocked when I rented a Hertz car (via IKEA), that everything was done through a website. The website asked for permission to use the phone camera to take pictures of the car etc. and off we went. Such a good experience compared to fiddling with a new app..