The more I watch, the sadder I get. It seems they've gone in the wrong direction. They have nothing to offer regular phone users, so they're targeting "creative professionals" with fancy features.
Innovations are either going to be aimed at improving niche uses, gradual enhancements on stats like power/cpu/display/photo-quality, or accommodating fashion trends like overall size or whether it's foldable.
The most original opportunity lately is generative AI integration and that's exactly what they put into focus for 2024.