Earlier quoted context omitted.
> When have you ever scanned a QR code and learned about/bought something? Saturday I used a QR code when I was in a store, trying to get more details on a grill I was thinking of buying. I guess it worked, because I got more information and got the grill. I laughed when QR codes came out, but can think of more than just that instance when I started using them. QR codes are ugly, but their success relies on them bein…
I agree that's a nice use case (to get details about a grill in a store), but it's not an example of advertising. Even for that use case, QR codes seem like an interim solution, while we wait for better recognition apps (photo [of object or tag] -> recognition software -> search -> detailed info about object). An example of this is the Google Goggles app (which is not to be confused with Google Glass): https://en.wik…
Re: Dear Marketers: Enough with the QR codes
#151That's a good point. There's not much real use for a QR code being on a billboard/or vehicle. Also, I think QR codes will have their day, then be replaced by superior technology.