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Roku files patent to inject ads via HDMI

patents.google.com

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Re: Roku files patent to inject ads via HDMI

#151

Post by WirelessGigabit »

add-sub-mul-div wrote: post #45
thih9 wrote: post #26

Why are forced ads still a thing? When given choice, people escape them - via netflix or adblock. The same people spend their free time watching youtube reviews, chatting on gear forums, or recommending each other deals on social media; it looks like people genuinely want to learn about good and fairly priced products. I sincerely hope we’ll find a better way of reaching an audience than forced ads.

Ironically the fully skippable commercials on cable TV with a DVR are the best deal we can get anymore, anything in the streaming world can take control of the video stream away from you.

In Belgium I know of at least 1 provider who blocks you, once per hour, from being able to FF advertisements on recordings.

Re: Roku files patent to inject ads via HDMI

#152

Post by nmeagent »

lenerdenator wrote: post #42
SlightlyLeftPad wrote: post #33

Earlier quoted context omitted.

I, for one, would read the rest of this story.

For the rest of the tale, I recommend you follow the stock symbol "ORCL" on the NYSE. Rather curious that Mr. Ellison owns an island in a volcanic archipelago, isn't it?

"I want to hire you, Joe Banks. I want to hire you -- to jump into a volcano."

Joe had just seen a Dr. Ellison. Coincidence? Yes, absolutely, of course it is.

Re: Roku files patent to inject ads via HDMI

#153

Post by snapplebobapple »

JoshTriplett wrote: post #122
snapplebobapple wrote: post #121

Earlier quoted context omitted.

If it didn't work they wouldn't do it (and when it stops working they will find something else). Advertising is pretty insidious. I have been adblocking most things for over a decade now and thought I was mostly saving myself from annoyance and wasted time, but in the last 4-5 years in youtube video ads from creators themselves showed up. I only discovered sponsorblock last year so I've only been using it for around…

> If it didn't work they wouldn't do it You're assuming that most companies have decent metrics.

I am assuming spending as much as they are on advertising would weaken them to the point that a non advertising competitor would destroy them eventually. I don't see much of that so i assume it works. I also have my own noticed response to advertising to go on.

Re: Roku files patent to inject ads via HDMI

#159

Post by locallost »

I don't get this bombardment with ads anymore. For all the talk of targeted ads I routinely get them for products like tampons which I definitely do not need. Most of the time it's some noise I hear until I can press the skip button. I can't really remember what's the last time I bought something I saw on an ad.

Re: Roku files patent to inject ads via HDMI

#160

Post by MBCook »

walterbell wrote: post #157
recursivedoubts wrote: post #154

you will live to see enshittification beyond your comprehension

It's transient: a vendor goes too far, countermeasures follow, then economic consequences.

That only works with real competition.

How’s the ink jet printer industry doing these days?

Yeah. If everyone does it the only fix is a law. And clearly we don’t pass those anymore.

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