Earlier quoted context omitted.
Clearly this is where they're failing.. should also inject pre/post roll ads on all videos
...worked for youtube.
Naw it was the ads overlaying the videos that made YouTube the win win experience it is.
GM Says Facebook Ads Don't Work, Pulls $10 Million Account
151–160 of 267 posts
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#152Interesting side point: the WSJ article was on HN first ( http://news.ycombinator.com/item?id=3978537 ) but Forbes's rewrite of it got all the upvotes because the WSJ article is behind a paywall.
Probably part of the business plan for Forbes. "Watch WSJ, anytime they have a hidden gem, rewrite it and send it out." Forbes did it with the target targeting parents to be article with the New York Times:
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-targe...
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#153Earlier quoted context omitted.
"That's the power of intent and Facebook doesn't have that." Sure they do... Status Update from malandrew's mom: "OMG I can't wait to watch the new episode of The Good Wife tonight!" Facebook ads: "Click here to watch The latest Episode of the Good Wife" Facebook could has something better than Google intent in that they should be able to predict what you intend to search for before you go looking for it.
Let me ask you something: When you want to search something, do you first go to your facebook account and tell your friends "hey, I want to learn more about x!" and then go to your favorite search engine, and actually do your search? I bet you don't. In your example, if the mom is saying "tonight", it probably means that she wants to see it "tonight" (maybe she doesn't have the time right now). so, they should try to…
Look up "retargeting". Creepily chasing people around the web is successful for advertisers.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#154Earlier quoted context omitted.
> With Facebook there is zero helpful intent. The only intent when you're on Facebook is to use Facebook. It isn't about intent - it is about interest. > And if you do click an ad, you're less likely to become a conversion because your intent is still to get back to Facebook as soon as possible and see the rest of Dave's party photos or whatever. Not necessarily. I'm working with a customer right now where I have a 2…
Interest is far from enough anymore and I think your example is an exception to prove the rule. Go watching a movie are such an ingrained part of life for many people and thus we are always "on the look" for a good movie to go watch. But try and do that with a car brand or any other non-commodity and intent suddently becomes the most important factor.
"Prove the rule" is a colloquialism that means "test the rule". The exception ends up disproving or clarifying the rule, not verifying it. It doesn't mean prove like passing that test.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#155When you're close to an IPO you are very vulnerable to hard-ball negotiation tactics. This could easily be the endgame of 'reduce our rates or else'.
... or Facebook ads don't work.
Facebook ads would have to be really, really terrible for their claims to be true. According to another Forbes piece, $40M is not even 1% of GM's ad spend per year.
http://www.forbes.com/sites/rebeccalindland/2012/05/15/gms-f...
And this is where all the young consumers are spending hours per day. And lot of car ads are just about brand awareness; they don't depend on intent, or even clickthroughs. Seems fishy to me.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#156Earlier quoted context omitted.
One FT employee easily costs more than $100,000 when you include benefits, expenses and so on. Also GM sells a few dozens models of cars, I could easily see the salaries for the staff who do daily updates for all these models and the advertising agencies who manage it costing 30 million or more. Also GM has annual revenue of almost 160 BILLION, 30 million is a drop in the bucket in their marketing budget.
30 million is a drop in the bucket in their marketing budget. You'd think so, but apparently not, if they're making a big stink over pulling a $10mil marketing campaign. Apparently, $10mil matters to them.
One phone call to a reporter, as part of a price negotiation for a hard to value product ("brand awareness"), is hardly a big stink.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#157Earlier quoted context omitted.
Let me ask you something: When you want to search something, do you first go to your facebook account and tell your friends "hey, I want to learn more about x!" and then go to your favorite search engine, and actually do your search? I bet you don't. In your example, if the mom is saying "tonight", it probably means that she wants to see it "tonight" (maybe she doesn't have the time right now). so, they should try to…
Look up "retargeting". Creepily chasing people around the web is successful for advertisers.
I think it may be more of a success for advertising companies in most circumstances.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#158+1
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#159Facebook excels at advertising things people don't search for (and thus for brand advertising as well). Google excels at advertising things people do search for.
Excel is a bit kind, Facebook is still trying to figure out advertising well enough to justify it's current valuation.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#160Earlier quoted context omitted.
Not with timing like this, which would create such bad blood. This news item has an ulterior motive. Not that that precludes the possibility that Facebook ads don't work.
Well if Facebook ads DO work (at least for GM) I don't believe they would have pulled their campaign no matter what ulterior motives they may have. Sales are sales.
Unless they obtained a better deal with a competitor; a competitor that might have an interest in sabotaging the IPO.