The degree to which Apple has kinda just “won” laptops is nuts to me. $999 for an 13-inch M2 Air is just bonkers. You can easily pay $1500, even $2000 for Windows laptops that are hotter, heavier, AND slower.
But you can also pay $400 for a number of acceptable alternatives, and about $600-$700 for a machine with a discrete GPU. It is probably the best laptop in the $1K price range for laptops that don't have a GPU, but that's basically it. The main problem with the non-Apple laptop market is that there is a mind-boggling number of confusing models, SKUs, processor/gpu variants, etc., and wildly variable physical quality…
Things that matter to me and that all Windows laptops in the same price range or lower as the MBA have shittier speakers, camera, monitor (both brightness and color accuracy). The trackpad feels entirely wrong on those plastic devices and often you have loud fans turning on at random times. Furthermore they're usually heavier despite being made out of plastic rather than metal.