Germany's strategy has been to offer higher quality products at a huge markup. Just using the auto industry as an example, in the past twenty years the difference in quality between a mass market vehicle and a luxury vehicle has compressed. Competing on quality seems to be getting harder. The Anglophone economies, whose shift to services away from manufacturing has been ballyhooed and decried in many quarters, embrac…
The problem with the "Anglophone" strategy of focusing on ideas -- like the old "Designed in California. Assembled in China" statement that used to be on Apple iPods, is what happens when China (and elsewhere) start having their own designers (which is starting to happen)? What value will California provide then?
Beating apple on software (linux?) is one thing. Ditto hw. Both at the same time is tougher.
Apple is operationally strong.
That won't leave to China either. Sure they've messed up etc etc but nothing life threatening