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How is it possible for them not to be profitable? Don't they take a 50% cut on subs?
Video is expensive, and streamers don’t like ads. Amazon has for years been saying that they think that Twitch is under monetized. In their minds, 20% of watch time could be ads, just like regular TV. Streamers don’t like ads: it kills the vibe when your audience gets a 2 minute timeout. So streamers aren’t running enough ad breaks, and try to support themselves via memberships, merch and other alternative monetizati…
Also they should primarily look at other ways to monetize. Subs are still the best way, but not everyone has that kind of money.
One other big problem is that there former heads just didn’t get streamers and they ran a lot of big ones out of the building. One streamer with a crazy amount of paid members was treated poorly in an amateurish way.
I think they have new management now which at least seem to be a bit more in tune with what streamers needs are and some of the painpoints.