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Reflecting on 18 Years at Google

ln.hixie.ch

151–160 of 1001 posts

Re: Reflecting on 18 Years at Google

#151

Glad to see Hixie still working on Flutter though, as I'm a big user of it. For the Google specific parts, I can't comment much on the internal development structure of the company, having not worked there, but as a user of their products over the past 20 years or so, there really has been a slowdown of innovation from them. I mean, what did they really create in the last decade that endures?

I literally came in here to say I'll probably stop using it given all the people at Google who Flutter depends on.

I suspect a few high level departures more and it'd be dead.

Do you mean he's going to continue working on it or just that he had been for the past 8 or 9 years?

Re: Reflecting on 18 Years at Google

#152

As a current Googler of approximately the same tenure, I can't speak to the comments on Jeanine Banks (never met her), but I agree with every other word of this. It's frustrating to continue to see both the level of genuinely well-intentioned work that the public is unfairly (and often viciously) critical of the motives of, and also the (at this point) complete absence of concern for the user, the long term, and the…

What projects you would you say the public has been unfairly/viciously critical of the motives of?

I'm a former Google engineer of 11 years, and while I certainly remember pile-ons, I don't recall many "unfair" ones. It's more of a difference of opinion.

For example, I mentioned the other day that it's sad that the lawsuits around Google Books left the Web deprived of important content, but I don't view that as unfair. I think the publishing industry/authors had a reason to want to maintain control. Reasonable people can disagree on that one.

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I also think there are many issues that Google hasn't gotten ENOUGH flack for.

The privacy stance of the company has been terrible from the beginning. I remember TGIF questions going back to 2005 about privacy, and they were more or less brushed off by Larry Page.

Google has REPEATEDLY paid out huge settlements in violation of the law. There was the one about circumventing a Safari change to deliver ads, the early one about the "war driving" and the SSISD database.

A hilarious thing is I just searched for "list of settlements paid out by Google", and there was a pretty big one in 2022, which I had no idea about. Apparently Android would still track your location irrespective of user settings? Didn't know that, but it's unsurprising.

https://www.cbsnews.com/news/google-location-tracking-data-w...

Would people argue that there was some misunderstanding there, or the company was unfairly prosecuted?

I don't know the details of that case, but I've seen a VERY consistent pattern from Google. The line in terms of "dark patterns" has been pushed for 15+ years, to the point where current employees don't even understand what a dark pattern is. It's just cultural now.

There are so many of these lawsuits and settlements that people don't even pay attention anymore. They just assume Google has bad intentions, and I think that's approximately correct.

If you were there in the early days, you remember when Google Toolbar collected an unprecedented amount of data (IIRC, Windows hooks for what you typed, plus what you clicked on), but it was NEITHER opt-in or opt-out. The user had to choose explicitly.

That culture is completely gone. It's not even close to that. IMO the company deserves its erosion of trust, and the public hasn't been unfair.

(There was also the product manager who coined "default opt-in" -- I repeatedly encountered such fuzzy and "interested" thinking in my time at Google. Some people weren't even aware they were doing it. They were just doing what was in the culture -- what's rewarded.)

Another early one was when Google had a "Windows deskbar", and it would ignore your setting to turn it off. It will continually appear on reboot, even when you asked it not to. There was an additional "dark pattern" checkbox -- you had to find 2 places to turn it off, not 1. I filed an internal bug on that one, and got a response from the product manager. They didn't change anything.

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When I compare early Google to say OpenAI, I think Google was at least 10x better. The products were better, it made way more money, and the working environment was better. (And I made that comparison 3 months ago, before last weekend's OpenAI drama - https://news.ycombinator.com/item?id=37399239 )

But I don't think the public has been unfair to Google overall.

Google created amazing things, and got credit for them plus even more. But it also had both bad outcomes and bad intentions on many products. You can say that's one Vic Gundotra in the company, but there were multiple Vic Gundotras. And Vic had a mandate from the top.

Products that were poorly executed, violated the law, dishonestly marketed, predictably shut down despite early promises, etc.

There's a very clear pattern, going back more than 10 years at this point, but you can see it from 15 years ago too. The company simply isn't user-centric, full stop. I can't see anyone argue otherwise.

What's the most user-centric improvement from Google in the last 5 years? (honest question) As a user, I honestly stopped paying attention to any new product launches over 10 years ago. My favorite product is probably YouTube, with a lot of great content, and I pay for it. Other than that, I just kinda get by with GMail, Maps, and search. The latter has deteriorated rapidly.

In general, I do not look forward to new Google products.

Re: Reflecting on 18 Years at Google

#153

Earlier quoted context omitted.

> All their revenue came from ads, and they loss-led other projects. Great, market has matured from that. Has it? Seems like Google still makes most of their money via ads and everything else is a loss leader.

Yes Google is still less diversified than its peers. Cloud and YouTube (edit: and Pixel phones?) are profitable afaik. The overall tech market has matured is what I meant; it's no longer time to loss-lead everything.

I was about to correct you about GCP profitability, but I just looked it up, and TIL that GCP became profitable for the first time in 2023 Q2. Interesting.

Re: Reflecting on 18 Years at Google

#154

Ian's post is pretty incisive, although I've read so many of these over the past 15 years or so. And the prescription is always to go back in time. I don't really think that's possible. When you're a newcomer, a disruptor, the whole point is to be different. You're bold, you have a clarity of purpose, you say things like "we're building a new kind of a company" or "the user comes first." But once you achieve market d…

When I was an intern at Google circa 2010, there was a guest lecture from a business professor who described exactly this process. At the end of it, he made a comment like, "Of course none of this will happen to Google. You're too innovative." But literally every single prediction of his came true, and I witnessed some of them happening in front of my own eyes even in just the months that I was there (and certainly i…

I once noted that several of my coworkers and I had created a silent conspiracy to get a certain manager to clearly and concisely state her very bad ideas in front of the entire staff.

This was not news to one of the other two people. He confessed he was doing it “for sport” and thought we were in on it. Only sort of.

I think this statement might have been his little way to entertain himself.

Re: Reflecting on 18 Years at Google

#155

Glad to see Hixie still working on Flutter though, as I'm a big user of it. For the Google specific parts, I can't comment much on the internal development structure of the company, having not worked there, but as a user of their products over the past 20 years or so, there really has been a slowdown of innovation from them. I mean, what did they really create in the last decade that endures?

I literally came in here to say I'll probably stop using it given all the people at Google who Flutter depends on. I suspect a few high level departures more and it'd be dead. Do you mean he's going to continue working on it or just that he had been for the past 8 or 9 years?

Read his latest posts, he's still working on Flutter, but now he doesn't have to answer to its boss, which seems like why he left based on a paragraph in this blog post.

Re: Reflecting on 18 Years at Google

#156
There must be a long german word describing the disillusionment of seeing the chosen one, in a golden age, succumb to poor leadership and become utterly banal.

It was my dream to go work at Google; after fighting the hiring system I was finally hired into Ads SRE and learned the infrastructure, parlaid that into a very nice role doing scientific computing using idle cycles, and even got to work with 3d printing and making and stuff (like Hixie, all thanks to Chris Dibona) as well as a number of state of the art machine learning systems. There really was an amazing feeling being surrounded by so many highly competent people (many of whom I see in this post's comments) who had similar vision to mine. But ultimately, so many things started to chip away at my enjoyment that I had to leave. Middle management was a big part of that.

Once you're on the outside, so many things that seem obvious (borg, beyondcorp, flume, google3, etc) aren't. It's almost like the future is here, it's not evenly distributed.

Re: Reflecting on 18 Years at Google

#157

Ian's post is pretty incisive, although I've read so many of these over the past 15 years or so. And the prescription is always to go back in time. I don't really think that's possible. When you're a newcomer, a disruptor, the whole point is to be different. You're bold, you have a clarity of purpose, you say things like "we're building a new kind of a company" or "the user comes first." But once you achieve market d…

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Re: Reflecting on 18 Years at Google

#158

Earlier quoted context omitted.

I can empathize with you and the linked writer feeling frustrated that public perception isn't able to match your privileged perspective as an insider... but in both cases I feel my eyes roll involuntarily here. From the outside looking in, Google has acted as a giant self-serving monopolistic hoarder of wealth and power, and has spent decades systematically absorbing and puppeteering creativity and optimism to squee…

The point being made is exactly that your inference about Google's motives early on was wrong. Common. But wrong.

"Our motto is "Don't be evil"" is not an inference. It's a quote.

Re: Reflecting on 18 Years at Google

#159
Every bit of innovation in the AI space today originated at Google. The company poured probably tens of billions into its Brain division, sponsored and made public every bit of research, and pretty much created the field of modern AI. So what was the outcome? When the employees realized they had struck gold they figured they'd rather go join startups or found their own companies instead, because regardless of the amount of success they achieved at Google they would never 1000x the share price or be the ones calling the shots.

This example is the perfect microcosm of the economics of innovation at large companies. Google/Microsoft/Apple/Amazon and the like have zero incentive to continue to be the companies they were 20 years ago. They don't need to take risks. They don't need to disrupt anything. They instead need leaders like Pichai who will keep the ship steady and keep the shareholders happy, and will keep investing in or purchasing smaller companies that are either a threat or an opportunity for growth, all while keeping their existing revenue streams flowing.

If as an employee you are nostalgic about the "culture" in the early days of such a company then you should realize that it is not coming back, just like the carefree days of your own childhood aren't coming back. Quit and join a smaller company instead.

Re: Reflecting on 18 Years at Google

#160
I used to "share" an office with Hixie at Google. Hixie used to store his board game collection in the office we nominally "shared", but he himself very rarely visited. I liked that just fine (let's just say I'm not a fan of "open" shared office spaces). My fondest Google office memories were sharing an office with Hixie, and "Mr Big Printer" which the Google Open Source Team used to print posters. We made an office CD label for "Mr Big Printer".
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