Why not describe things in terms of what they do instead of what they "are". The latter is highly subjective and open to abuse.
NB. By "things" I mean software and the type of vacuous companies discussed on HN, not people (a bizarre comparison). For example, websites that go on and on about some so-called "tech" copmany but never once tell the reader what the company does. Or silly memes like "It's X for Y". What does it do and how does it work are questions that often go unasked and unanswered.
A few days ago someone related a story of working for a company that produced some software it claimed used "AI" but according to the commenter it used nothing more than regular expressions. Was ELIZA "AI". Maybe we should ask what isn't "AI". What happens with "magic" if the audience knows how the trick is performed.