Live data from Hacker News

Twitter has officially changed its logo to ‘X’

techcrunch.com

151–160 of 1001 posts

Re: Twitter has officially changed its logo to ‘X’

#152
post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

As they said on The Verge podcast - it's like he's addicted to cigarettes and he bought the cigarette factory.

Re: Twitter has officially changed its logo to ‘X’

#153
post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

I'm still convinced he's just going for a "clever" way to declare bankruptcy in order to not pay full price for the Twitter acquisition. Make it look like a business... "accident", publicly say twitter actually never had a chance to get out of debt, Sell the assets, refinance the whole thing at a fraction of the original buyout price, threw a few millions to the creditors and get away with the whole thing.

I've thought about this too and have mentioned it to friends a couple of times. Not sure if bankruptcy, but it's a way to get tax credits if it's not successful.

Re: Twitter has officially changed its logo to ‘X’

#154
post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

> No product improvements Removing the tweet limit was a massive improvement (something I'd wanted for a decade). Showing view counts is also nice. I don't like the login-walls and selling blue checkmarks, but I understand that the company was financially struggling prior to Elon. In any case my impression has been that Twitter has improved more since Elon than prior to that. My Twitter usage is definitely higher tha…

>financially struggling prior to Elon

It wasn't. It's been profitable every quarter except 2 since late 2017.

Musk chose to load Twitter with massive debt when he bought it which is why it's now financially struggling after the buy out. That's not due to Twitter, that's due to Musk.

Re: Twitter has officially changed its logo to ‘X’

#155
post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

> No product improvements Removing the tweet limit was a massive improvement (something I'd wanted for a decade). Showing view counts is also nice. I don't like the login-walls and selling blue checkmarks, but I understand that the company was financially struggling prior to Elon. In any case my impression has been that Twitter has improved more since Elon than prior to that. My Twitter usage is definitely higher tha…

> Removing the tweet limit was a massive improvement

The essence of Twitter is precisely that the tweets are short, bite-sized thoughts. It's what drives interactions and engagement, removing the limit shows a lack of understanding of what makes Twitter Twitter. And I assume that most people aren't even using the limits even when they're paying Twitter blue, precisely because they know that it's not how you use Twitter.

> Showing view counts is also nice

I don't know if they have fixed this, but those view counts were fairly inaccurate.

> I don't like the login-walls and selling blue checkmarks, but I understand that the company was financially struggling prior to Elon.

The login walls and the blue checkmarks are again a massive mistake that is driving away brands and institutions from the site. Now their statements aren't visible to everyone, and people can't even be sure which one is the official account because the already existing symbol that said "this account is who they say they are" now just means "this account paid for Twitter".

Re: Twitter has officially changed its logo to ‘X’

#157
I usually don't comment on these threads but I think it is the stupidest decision Musk could ever take. Marketing 101,Branding 101, you don't rebrand a (relatively) successful product and confuse both your users and advertisers unless you really want to destroy your product. Because despite all its problems, users were still willing to stay on the platform.

Even Zuck knew that after the company rebranded as Meta, Facebook is still Facebook.

Well the good thing is that there is room for a replacement, although it's going to be tougher than 15 years ago because the tech and legal landscape has changed and VC are much less inclined to fund social media. Threads had a huge start but it's already shedding users and Bluesky is already ultra partisan.

Re: Twitter has officially changed its logo to ‘X’

#158

What does the path to success look like for "the everything app"? I can't picture it. So far it looks like they're acting like a FAANG in a "fake it til you make it" move to try to attract money. But not only do they not have the scale, Twitter is also losing its place as the reference app for live text updates.

If they can replicate WeChat it might be a good outcome, since WeChat is essentially the everything app for most China Problem is that the CCP is basically intimately tied to it so WeChat has massive advantages there.

I half think some of the issue with the everything app idea is that the west already has everything apps, they're called "Android" and "iOS". It's the slightly weird regulatory / political situation in China that's led to WeChat becoming a thing.

Re: Twitter has officially changed its logo to ‘X’

#159
post #47

What a bizarre brand launch... * Primary logo in top left of web changed to X * Favicon still old Twitter logo * Search bar says "Search Twitter" * Meta title still says Twitter * Tweet terminology still in use * Footer updated to © 2023 X Corp. * Dialog for upgrading to Twitter Blue now has a blue X logo but copy refers to Twitter Blue * Communities still called Twitter Communities What's the plan here and why so in…

There is no plan. You're seeing management by whim.

It's a calming thought, that once you have too much power, there is no one left to question you and stuff like that is the result. Fortunately there are no actual lifes of people involved here, opposing to some similar political situation of the past.

Re: Twitter has officially changed its logo to ‘X’

#160
post #47

What a bizarre brand launch... * Primary logo in top left of web changed to X * Favicon still old Twitter logo * Search bar says "Search Twitter" * Meta title still says Twitter * Tweet terminology still in use * Footer updated to © 2023 X Corp. * Dialog for upgrading to Twitter Blue now has a blue X logo but copy refers to Twitter Blue * Communities still called Twitter Communities What's the plan here and why so in…

Bizarre yet totally on-brand for Musk. I’ll bet the people responsible for the rebranding work had next to no notice this was happening. It must be an absolutely miserable existence to need to follow your boss on Twitter to get a jump on his unhinged ideas.
Post reply on HN