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‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

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Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#151
post #97

Earlier quoted context omitted.

> This is interesting to me because it's so at odds with how I took in the new trilogy. I thought only Johnson showed any vision at all, and I also thought his sense of small scale combat choreography was way better, e.g. the scene where Adam Driver and Rey fight those guys in the red suits. > JJ's movies were so derivative of the original trilogy I sometimes wondered if he was messing with us, e.g. the scenewhere a…

> I liked Abrams' first one best. It had some issues but it at least nailed the epic Star Wars tone and feel, No wonder, given that it was a glorified remake of A New Hope. The sort of film for which the term "remaquel" was created.

Yes. Some of my friends loved it, but I couldn't get past the fact it was literally the same story.

I mean, an orphan who becomes a Jedi, a droid who brings important information and then battles against the Empire who has a deathstar.

Where did I see that before? It wasn't even trying to be original in any way whatsoever. That said, it did a good job of capturing the star wars feel... Which is possibly not surprising.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#152
post #60

Earlier quoted context omitted.

This is interesting to me because it's so at odds with how I took in the new trilogy. I thought only Johnson showed any vision at all, and I also thought his sense of small scale combat choreography was way better, e.g. the scene where Adam Driver and Rey fight those guys in the red suits. JJ's movies were so derivative of the original trilogy I sometimes wondered if he was messing with us, e.g. the scenewhere a char…

> the red suits is one of my favorite fight scenes, ever. Well, I hate to ruin it then, but the choreography for that specific scene was widely criticized for having serious mistakes and editing errors. https://youtu.be/CI-W3BEjRtI (a bit bloated overview, skip to most watched sections) https://youtu.be/qyzwBWsqqw8 (50 minute investigation on all the mistakes) The first video doesn't mention it, but the constant red…

I watched a bit of the second vid, and I see why some people would have fun making and/or watching this; but to me it totally misses the point of what is magical about cinema.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#153

Earlier quoted context omitted.

I don't know anyone under 35 who likes that show

Anecdotal evidence: Myself and my SO are both under 35. Most of our friends like the show, and they range from 26-41. I know one of my best friends, who's cousins kids watched the show intently, all between 16-20, as he told me. It was also a weekly discussion point in our friend groups, it was fairly actively engaged. It was also a gangbuster for ratings[0] and is number 6 on the Nielsen streaming stats[1] with a st…

Tucker Carlson hit 700 million minutes watched for his first episode.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#154

Earlier quoted context omitted.

The customer base was alienated because Bud Light made one (1) custom can of beer. Not one kind of custom can, literally only one can. Strangely, Bud Light has made special cans for pride month for years now and no one much cared. Strangely, people are boycotting Bud Light specifically and Anheuser-Busch is largely ignored. Strangely, major beer companies have had much more prominent partnerships with trans people wi…

The explanation is that Bud Light is viscerally associated with Dylan Mulvaney, who shot videos promoting the custom can. Bud Light's masculine, blue collar customer base does not want to be associated with Dylan Mulvaney. However, they are not sophisticated enough to extend the association to AB-InBev's other products. It's not hard to understand.

As I said, this doesn't make sense even within the modern American right. Bud Light has been loudly supporting trans rights for years now with no backlash I can remember. Why did associating with a transgender person for a single video result in more outrage than years of deliberate political activism?

It's a random social media outburst. People latched on to one trivial event because that's what happens on the Internet. There is no rational explanation.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#155

Earlier quoted context omitted.

> the red suits is one of my favorite fight scenes, ever. Well, I hate to ruin it then, but the choreography for that specific scene was widely criticized for having serious mistakes and editing errors. https://youtu.be/CI-W3BEjRtI (a bit bloated overview, skip to most watched sections) https://youtu.be/qyzwBWsqqw8 (50 minute investigation on all the mistakes) The first video doesn't mention it, but the constant red…

I watched a bit of the second vid, and I see why some people would have fun making and/or watching this; but to me it totally misses the point of what is magical about cinema.

> I watched a bit of the second vid, and I see why some people would have fun making and/or watching this; but to me it totally misses the point of what is magical about cinema.

Could you expand your point a bit more?

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#156

Earlier quoted context omitted.

I watched a bit of the second vid, and I see why some people would have fun making and/or watching this; but to me it totally misses the point of what is magical about cinema.

> I watched a bit of the second vid, and I see why some people would have fun making and/or watching this; but to me it totally misses the point of what is magical about cinema. Could you expand your point a bit more?

To quote Roger Ailes in 'Bombshells,' "It's a visual medium!" [0] Meaning, whether a scene succeeds or fails on screen is first and foremost about whether it looks good, and this scene looked great.

Obviously visuals aren't everything -- the story should make enough sense to be emotionally engaging, and the mechanics should never threaten your suspension of disbelief -- but they're the main thing.

This video analyzes the fight scene as though it's a text about how people would fight with laser swords, and it's not. It's a visual medium.

[0] https://www.bigissue.com/culture/film/bombshells-telling-of-...

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#157

Earlier quoted context omitted.

I think you’re overestimating how much money reach marvel flick brought in there were huge but also many that didn’t break 1B WW box office revenue. The big difference between Marvel and SW is that Disney was churning out far more Marvel films especially in Phase 2 and 3 https://m.imdb.com/list/ls040671689/

MCU movies have made $29.1B for Disney (revenue). That’s a lot in my book.

$29.1B for 29 films (technically 32 but Disney has bough marvel only in 2009) vs $4.4B for 3 films in the new trilogy, it doesn’t seem to be that much of a difference overall.

Rogue one also grossed over $1B the only SW box office bomb so far was Solo which grossed just under $400M but Marvel movies also had their bombs too.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#158
post #10

The movies have been quite profitable even after Hollywood accounting. Without even talking about licensing and merchandising, how much more money were the movies supposed to make?

Disney acquired Lucasfilm, the production company founded by Lucas, on October 30, 2012 for a reported $4.05 billion

https://en.as.com/latest_news/how-much-did-george-lucas-sell....

I'm assuming they expect a lot of money.

(I actually couldn't believe what that dead comment said, so I googled it).

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#159

Earlier quoted context omitted.

Miles Morales (Spider-Man), original character: Peter Parker/Spider-Man, first appearance: 2011 Jane Foster (Thor), original character: Thor Odinson, first appearance: 2014 Riri Williams (Ironheart), original character: Tony Stark/Iron Man, first appearance: 2016 Laura Kinney (X-23), original character: Logan/Wolverine, first appearance: 2004 Sam Wilson (Captain America), original character: Steve Rogers/Captain Amer…

> Miles Morales (Spider-Man), original character: Peter Parker/Spider-Man, first appearance: 2011 > Jane Foster (Thor), original character: Thor Odinson, first appearance: 2014 > Riri Williams (Ironheart), original character: Tony Stark/Iron Man, first appearance: 2016 > Laura Kinney (X-23), original character: Logan/Wolverine, first appearance: 2004 > Sam Wilson (Captain America), original character: Steve Rogers/Ca…

I googled some of those out of curiosity, many of them had failed solo lines.

It seems Iron Man the movie with Robert Downey Jr (2008) really saved them,and restored them back to cultural relevance beyond the X-men + Spiderman.

Though the overall trend for marvel comics are tanking especially compared to Manga/Manwha.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#160

> “To get the Force back, Lucasfilm needs to reconnect with its Joseph Campbell roots—the inner set of mythologies we’re all hardwired to that motivated Lucas to create Star Wars in the first place,” said Schiffer. Oh, lord. I really hope they don't follow this playbook. The hero's journey is SO played out. I honestly think there is a huge market for stories that do NOT revolve around saving the world/galaxy/universe…

> The hero's journey is SO played out.

Certainly after 3000 years it’s finally played out?

Nope, I think it will power stories for thousands more.

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