Earlier quoted context omitted.
This article by Farhad Manjoo from Slate says better than I could why SPYW is silly and bad: http://www.slate.com/articles/technology/technology/2012/01/... The best part: Yet even the examples that Google employees have been showing off don’t seem very useful to me. On his blog, Matt Cutts, who heads Google’s Webspam team, points out how his query for general tso’s chicken is improved by social links. He follows Jen…
Instead of answering my questions, you have just copy-pasted more speculation and hyperbole from an opinion piece written by just another blogger. What I am trying to do here is get people to actually think logically about these things, not just take everything they hear from the tech-blog echo chamber and accept it as fact.
The part I copied here for your viewing convenience is not "speculation" nor "hyperbole" or "opinion", it discusses the best example given so far by Googlers about the benefits of SPYW: that when you know someone who wrote a book about something, and you search about that something, then posts by this person, relevant to your search, pop up!
And this is the best case scenario.