Looks striking, but does this actually exist, or is this (so far) just a design project? There's a lot of promises here - recycled materials, machined aluminum, assembled in London - but I don't see any evidence that a single keyboard has actually been built yet. I know, you gotta fake it 'til you make it, but I think it's important to be honest with your customers. We've all seen plenty of speculative designs that s…
And I agree about your conclusion that this level of detail making it close to dishonesty, rather than faking till you make it.
Hopefully you're wrong.