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Steve Jobs's Real Genius

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Re: Steve Jobs's Real Genius

#151

Jobs’s sensibility was more editorial than inventive. “I’ll know it when I see it,” he said. This caption strikes me because my friend/professor in architecture just read Steve Jobs and said "Steve Jobs was an architect more than anything". We often collapse these things onto a domain more familiar to us, and the model of editor as Master Tweaker (and architect as Master Builder) seems to fit Gladwell's world of thin…

Or a director, ala Kubrick. The director doesn't hand-design everything in the film, but he guides the designers and selects what works.

Re: Steve Jobs's Real Genius

#152

Earlier quoted context omitted.

I agree wholeheartedly. To compare, as Gladwell does, Microsoft's "copying" of Mac to make Windows to Apple's "copying" of Xerox PARC's half-assed UI to make Mac is completely missing the point. Jobs produced "copies" of things that transcended the things he copied (he "copied" an MP3 player with (a) a simpler but better MP3 player, (b) cross-platform software with automated ripping and an online store, (c) seamless…

> Jobs produced "copies" of things that transcended the things he copied Er, that's precisely what Gladwell is arguing.

Gladwell basically calls Jobs a tweaker. He didn't tweak products, he reinvented them. In fact, Jobs didn't have the skills to be a tweaker (the guys Gladwell compares Jobs to were essentially hardcore engineers).

Here's a simple example (from Isaacson's book):

When Jobs was working on the Apple II he wanted to build the power supply into the box but didn't want a fan, so he hired a guy to design a new kind of power supply that would meet his requirements. This guy _invented the switching power supply_ to meet those requirements.

This kind of thing occurs over and over in Jobs's story. (E.g. the mouse at Xerox -- which you'll recall Jobs "stole" from Xerox, but in fact was invented by Douglas Englebart -- had three buttons, cost a fortune, broke down frequently, and didn't scroll diagonally. The mouse on my mother's 128k Mac eventually failed after five years when its plastic feet were down flat.)

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