Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform

Post by anoother » Tue, Oct 25, 2011, 4:14 PM UTC

dockd wrote: post #52

pitdesi wrote: post #46

Earlier quoted context omitted.

I too am curious and am no better at finding this logo online than you are, apparently ;) In case anyone is interested though, here are other logos that Paul Rand has designed: http://www.paul-rand.com/site/identity/ Amazing how many iconic logos are on that page. Jobs paid Rand $100k for the NeXT brand identity, and Rand created a 100 page brochure detailing the brand. Jobs on working with Rand: “I asked him if he w…

There's an entire book devoted to how he came up with the NeXT logo; you get to watch the design evolve. The book was probably published by NeXT itself; good luck finding one. I somewhat regret not "borrowing" the copy I saw lying around a computer lab at school.