They paid the money to own it. I am not mad about it. You can literally save the HTML and play it if you really care not to see NYT logo. This is a good story for an indie game to be honest
Surely the creator could have made more money by serving ads or something. I doubt the NYT paid them the full lifetime value of the site. And anyway, isn't the NYT supposed to be reporting news or something? Since when has the most prestigious newspaper become a hub for fooling around?
That seems pretty unlikely. As a funnel to NYT games, the NYT decided this thing was worth over a million. It's very questionable whether Wardle could have extracted a million in revenue from ads on Wordle.