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Twitter misses ad revenue and user growth estimates

reuters.com

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Re: Twitter misses ad revenue and user growth estimates

#151

Earlier quoted context omitted.

I believe we do: it's called ActivityPub[1], and it's what Mastodon and others use. [1]: https://en.wikipedia.org/wiki/ActivityPub

Surprisingly difficult for Joe Public to get on - how to solve that problem?

Mastodon is about as easy to create an account on as Twitter (if not easier; Twitter's human verification process is pretty cumbersome).

You can sign up here: https://mastodon.social/about

(Solving the "critical mass of users" problem is left as an exercise to the user.)

Re: Twitter misses ad revenue and user growth estimates

#152
I don't understand why anyone would read Twitter regularly. The short limit in messages makes any intelligent discussion difficult, so nearly all tweets are either links elsewhere or nonsense. Either way, Twitter is by far the easiest of all social media giants to avoid.

Re: Twitter misses ad revenue and user growth estimates

#153

They are not making money, are they?

Yes they are, they have just announced a $4B stock buyback.

They are a “dividend” stock without proper dividends. Not everything needs to be a growth stock. Having said that 10% down in 10 years isn’t great, especially with where the rest of tech has gone in that time.

Re: Twitter misses ad revenue and user growth estimates

#154

Honestly? It's because their ads are trash. I know lots of marketing people and they all stay away from using them. Say what you will about Facebook and Instagram, their ads are better overall. There's been several times an Instagram ad showed up in my feed, and I said shut up and take my money. Nothing like that has ever happened on Twitter for me.

Another big part of it for me is that they make their ads appear almost like tweets so now when I scroll, my brain has learned to tune them out as useless filler. I don't think making them easier to distinguish would be better because I would tune them out even faster but they need to change how they display ads to actually make them effective.

Re: Twitter misses ad revenue and user growth estimates

#156

If you look at the graph of the share price since IPO it doesn't exactly look as though Twitter is suddenly doing badly.

It's only once you compare the performance of Twitter to other tech shares and realize the last 12 years were the biggest tech bull market in history. And Twitter shows zero return.

Doesn't help their user base largely stopped growing in 2015 while their competitors are in the billions.

Re: Twitter misses ad revenue and user growth estimates

#158

They are not making money, are they?

Yes they are, they have just announced a $4B stock buyback. They are a “dividend” stock without proper dividends. Not everything needs to be a growth stock. Having said that 10% down in 10 years isn’t great, especially with where the rest of tech has gone in that time.

If their main way distributing profits to investors is through stock buybacks then that would mean that their stock should have grown right? 10% down without real dividends is terrible.

Re: Twitter misses ad revenue and user growth estimates

#159

I think social media for political shit posting will be the first to splinter. In other words, Twitter will split into multiple smaller Twitters each targeting a specific political group.

Ie. Gettr:

https://gettr.com

Really just Twitter but for right-wing people.

Re: Twitter misses ad revenue and user growth estimates

#160
As a heavy twitter user who mostly enjoys it (I'm very particular of who I follow), I just don't understand what they've been doing all this time. Their product has been incredibly stagnant for years save for the occasional feature here and there and some styling.

They've screwed over devs trying to build on their APIs and eroded all trust along the way. New features have been rolled out haphazardly, and they totally botched Vine and let TikTok takeover.

Despite all these issues, I like it, but it's increasingly frustrating to use, and can't help but question what's going on inside the company.

Related: Here's how to hide all the crap they've been adding to the timeline

twitter.com##[aria-label="Timeline: Trending now"]

twitter.com##[aria-label="Relevant people"]

twitter.com##[aria-label="Search and explore"]

twitter.com##[aria-label="Footer"]

twitter.com##[aria-label="Who to follow"]

twitter.com##[aria-label="Discover new Lists"]

twitter.com##[aria-label=" liked "]

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