Well it doesn't live up to the principle, not even close.
> It’s constantly evolving, learning every day from over 80 billion pieces of information we call signals.
This is probably why. It's a positive feedback loop mechanism for noise.
Another reason why is probably that it's metric for "give them value" is engagement. Its a dishonest metric, because "gives them value" is less important than "give us value", so even if you found that it doesnt give them value, you've got a perverse incentive to continue doing it and pretending it is in their best interest.