Earlier quoted context omitted.
Not necessarily. The list is actually two different categories mixed together: 1. Products which failed because they were targeting their niche poorly (e.g. Juicero, OLPC) 2. Products which failed because they were outright scams (e.g. Theranos, Coolest) However, I do think the failure of OLPC is still interesting enough to deserve a mention on this list. With OLPC in particular they were trying to be like three diff…
Theranos was a scam, but I think Coolest Cooler wasn't. It was just a stupid idea and they underestimated the difficulty of getting them made. It cost far more than they thought and they tried to dig themselves out of that hole by selling them on Amazon and trying to use the profit to pay for the copies they owed to their Kickstarter backers. This caused all sorts of drama, but my impression that they did their best…
What the world "needs", is an easy-to assemble frame that you can yourself integrate the functions you need. So if we made coolers to a standard size, with some standardized attachment point, that would be a start.
Then you could have a lightweight wheeled frame of standard dimensions and attachment points, that you could then integrate the components you need: portable power pack, BT speaker system, etc.
We have so few standardized systems for connecting things together physically. There are things like the screw mount for cameras, picatinny rails, and 19in equipment racks, for instance. But so few of the other items in our everyday lives, like BT speakers are engineered that way. They are all designed for style, and can't easily be combined.
If you had a system where everyone with nearly zero mechanical skill could attach things together, this would get us closer to the world where everyone who wanted one could have a coolest cooler. Otherwise you have people trying to stick things together with duct tape, which usually works very poorly if at all.