I worked at Yahoo! when this was going on, I’m amazed the share holders didn’t sue Jerry Yang and the board for avoiding this sale. Yahoo had very little of technological value and was actively trying to destroy its own search business amongst other properties at the time. They really were in a prime position and bungled it extremely badly, I think they had maybe 20% of the search market at the time. Carol Bartz late…
I'm with you on almost all of this, but can you explain why you think it's incorrect that Yahoo wouldn't have to spend a lot of money to keep up with Google? Google's origin story doesn't seem relevant to me, in that Google won because they made radical leaps forward in search quality, compute cost, and and compute scale. As well as company culture around innovation/continuous improvement, I suspect. All at a time wh…
Except for privacy-centric search. This is what DuckDuckGo has capitalized on and it's worked out for them. Neither Microsoft with Bing nor Yahoo was able to see this as a niche to compete.