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“35-50% of clicks on Reddit Ads are fraudulent”

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Re: “35-50% of clicks on Reddit Ads are fraudulent”

#151
post #93

I completely forgot Reddit even has ads. I was watching a screen share on someone else's computer who was looking at a news article and I was completely shocked at the experience. How do people live without adblock?

Some people aren't selfish assholes and want the sites they use to continue to exist.

Some people just don't want malicious code being run on their computers.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#152

If I'm going to see ads, I'd prefer targeted ones personally. Show me something I might want - product discover is actually hard, if an ad can show me something that solves a need/want I have that's great for me and for the company.

Like ads for a TV because you just bought a TV? Target ads are crap. I have never in my life seen an ad that was useful. They miss the target 100% of the time.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#153
post #6

Earlier quoted context omitted.

This is awesome. I thought about exactly doing that at one point, since I block most ads, although I do it via /etc/hosts instead of AdBlock, so that makes it a little harder. I also have custom CSS/JS rules to block those infuriating chat box popups on various websites and thought it might be fun to not only block them but also run a chat bot on them in the background for every chat box that pops up unsolicited. Was…

How is breaking the mechanism that makes the internet free be producing tons of fraudulent clicks "awesome" in any way?

You see, the main reason I block ads isn't because I disagree with advertising. Advertising itself is fine.

I block ads because:

- They are often bloated with CPU-intensive JavaScript that makes my web experience less than smooth. I demand that scrolling and other UI actions be imperceptibly fast, and 90% of the time I find it's ads that are the culprit in making them perceptibly slow.

- They are often loaded with tracking and fingerprinting spyware. I blocked Facebook ads as soon as they started showing me stuff that I had searched for on eBay and Amazon. Like, WTF. Big nope. I was fine with the ads, but not that level of tracking and sharing user data across companies.

As such, I block ads in protest of the above. But if I establish a mechanism that clicks the ads in the background, they don't have to know whether it is me or a robot that clicked them -- as far as they are concerned my residence is a black box, and there are some intelligent beings inside this black box that click the ads, some of those intelligent beings are made of silicon and some are made of carbon, and they don't need to know the chemistry of what being caused the click. At some point in the far future of civilization and humanity, I expect biological chemistry to be abstracted out, and laws in place to not discriminate on the chemistry of a being, and economies will have to be rebuilt around that assumption. I'm just living that future now, and as far as the big companies are concerned, they can start thinking about new monetization models now that better align the collective incentives of my blacxbox with theirs.

Traditional ads don't influence my purchasing behavior much either. I'm not their typical consumer. So it wouldn't have made a difference. My purchasing decisions are based more on a combination of first principles and friend/coworker recommendations.

Now there's the issue of how ads might drive revenue, and that's how the internet is kept free. Sure. But I think there are other ways to drive that than the current iteration of ads. Social-media-ify it, gamify it, make it fun, and I'll actually want to interact with the ads. Make me have to play a game to get a $1 Starbucks discount, and I might play -- and go to Starbucks! You see, carbon-based lifeforms love coffee, and love games, so the possibility of a discount on that might actually make me want to play the game.

But none of this tracking-spyware-CPU-bloat-while-I'm-trying-to-do-something-else please. Plain , no megabyte-sized images, and no cross-site sharing of user data? If they can agree to that, I'll stop blocking.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#154
post #93

I completely forgot Reddit even has ads. I was watching a screen share on someone else's computer who was looking at a news article and I was completely shocked at the experience. How do people live without adblock?

Some people aren't selfish assholes and want the sites they use to continue to exist.

This doesn't contribute to the discussion, besides the incredibly naive viewpoint that allowing ads is the only way to support to a website.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#155
post #73

I find it so weird idea that people really click on ads. I don't know if I've ever done so (intentionally). As such I would have expected more like 90% of clicks to be fraudulent.

I unintentionally click ads far too often. Where I clicked while the page is still loading. But by the time my click is registered, an ad has loaded in the target location. I suppose you could say loading ads asynchronously improves the user experience, but my skeptical experience is they intentionally load in high activity localities. Every time it feels like a bait and switch.

That's a super common dark pattern with clickbait sites. It's definitely on purpose (in a lot of places).

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#156
What ads? I block them all, at home, at work, and do the same for friends and family. The only ads I see are the half second ads during my DVR playbook, and then skip. I pay for the Internet, for email, for the software I use. I'm not suffering through ads. One project I'm working on is sorting out how to get the Pi-hole to block YouTube ads 100%. I don't see them on my Linux latops because of Nano Adblock, but my kids see them on their iPads. For some reason no one (yet) seems to be able to sort out how to block ad content on YouTube 100%. There has to be a way.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#157
post #94

What I don't get here is - who is doing this? I'm not sure who has the motivation to falsify clicks on Reddit ads. For Google ads, somebody might want to falsify clicks on the ads displayed on their site because they get paid by the click, but who other than Reddit would want to do that here?

The real money is in astroturfing stories to the front page and creating the illusion of consensus in the comments section.

The nasty part about this is it creates a positive feedback loop where easily-manipulated people see that "consensus" normalized and begin reproducing it elsewhere.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#158
post #93

I completely forgot Reddit even has ads. I was watching a screen share on someone else's computer who was looking at a news article and I was completely shocked at the experience. How do people live without adblock?

Some people aren't selfish assholes and want the sites they use to continue to exist.

Oh hey look, this argument. Do you believe that if 100% of people used adblock websites would stop existing?

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#159
post #93

I completely forgot Reddit even has ads. I was watching a screen share on someone else's computer who was looking at a news article and I was completely shocked at the experience. How do people live without adblock?

Some people aren't selfish assholes and want the sites they use to continue to exist.

[deleted]

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#160

Every newspaper in America has obvious scam ads on its homepage. The whole online ad market is diseased and needs to be uprooted. Common sense fixes: - Never allow dynamic ad content! Ads should be individually approved by publishers and not subject to change after approval. - Ban user tracking and targeting. It's a red queen's race and no one benefits. Everyone is better off once it's illegal. - Pay for ad time slot…

On my site we follow a couple of the practices you mention: - No dynamic ad content (we do allow geo-ip targeting for continents and countries, but this is using a self-hosted maxmind list) - Half-month or Monthly advertising time slots In addition to those practices, we also do the following: - Self-host our ads - Sell our own ads and have direct relationship with the ad buyers - No animated advertising (only static…

When you say 'on my site' would it be correct to say that you are talking about the one in your 'about' section? If so I was motivated to take a look as a way of expressing support for your design choices.

However, you are using a Google-Analytics script????

Nothing wrong with that Buuuuttt.... uhm, yeah.

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