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Won’t Subscribe

tbray.org

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Re: Won’t Subscribe

#151

How about the Kickstarter model: you don't pay to access an already written article, but fund a campaign for a newspaper to investigate a particular topic. The newspaper would create a list of topics they could investigate along with required budgets. This would promote investigative journalism, which can be very expensive.

That would provide a tremendous incentive for newspapers to Find Something, and Find Something Big.

Re: Won’t Subscribe

#152
post #143

Bring back traditional advertising. No user profiling, no retargeting, no data collection. Pay for exposure and not clicks. Problem solved. Micropayments is a red herring. Print newspapers use to cost what, 50c a piece? And that included an absolutely massive printing, sales and distribution infrastructure. It is preposterous that digital publishing would cost more.

Developers cost a lot more than typographers and delivery boys and you need a lot of them to run a modern online media. A developer on staff is sort of like a subscription that the newspaper pays. The way to bring back advertisement to newspapers is to use antitrust rules and to start taxing search engines and social networks. When Facebook or Google runs an ad for my local gym, it is taxed in some remote tropical is…

Disagreed.

Developers may cost more, but you only need a handful of them for a set period of time and you can build a very simple platform if you don't chase fads (no SPA, no Kubernetes/microservices, no overpriced cloud providers). That is a one-time cost vs ongoing cost of delivery for a physical paper.

There was a submission on here recently about how Remoteok.io runs on a PHP and jQuery (and a very small server behind it according to the comments) and manages to bring around 40k/month.

Re: Won’t Subscribe

#153
post #143

Earlier quoted context omitted.

Developers cost a lot more than typographers and delivery boys and you need a lot of them to run a modern online media. A developer on staff is sort of like a subscription that the newspaper pays. The way to bring back advertisement to newspapers is to use antitrust rules and to start taxing search engines and social networks. When Facebook or Google runs an ad for my local gym, it is taxed in some remote tropical is…

> Developers cost a lot more than typographers and delivery boys and you need a lot of them to run a modern online media. A developer on staff is sort of like a subscription that the newspaper pays. That's quite amazing. Then what was the whole point of going online (broadly speaking), if not to decrease delivery cost of articles?

> Then what was the whole point of going online (broadly speaking), if not to decrease delivery cost of articles?

To chase the audience that had gone online. The newspapers were loosing customers to other sites that could produce articles cheaply themselves or republish newswire stories or rely on content from users and didn't have the overhead of a traditional newspaper

Re: Won’t Subscribe

#154

How about the Kickstarter model: you don't pay to access an already written article, but fund a campaign for a newspaper to investigate a particular topic. The newspaper would create a list of topics they could investigate along with required budgets. This would promote investigative journalism, which can be very expensive.

That can go ugly as well. What happens if nobody is putting in money for real issues (some accident somewhere) and everyone is putting in money for vain news (celeb news?).

Re: Won’t Subscribe

#155
post #143

Earlier quoted context omitted.

Developers cost a lot more than typographers and delivery boys and you need a lot of them to run a modern online media. A developer on staff is sort of like a subscription that the newspaper pays. The way to bring back advertisement to newspapers is to use antitrust rules and to start taxing search engines and social networks. When Facebook or Google runs an ad for my local gym, it is taxed in some remote tropical is…

> Developers cost a lot more than typographers and delivery boys and you need a lot of them to run a modern online media. A developer on staff is sort of like a subscription that the newspaper pays. That's quite amazing. Then what was the whole point of going online (broadly speaking), if not to decrease delivery cost of articles?

Why would I read online news when I can just have information streamed directly into my consciousness with a brain implant?

Why would I read the newspaper that comes in a few weeks when I can get instant information online?

Why would I wait for the town crier to come through in a few days when I can get instant information from this "news-paper"

Why would I wait until Sunday afternoon at the cathedral to get the town news when we're all assembled together in the middle ages when the town crier is coming past later this week?

Re: Won’t Subscribe

#156

Bring back traditional advertising. No user profiling, no retargeting, no data collection. Pay for exposure and not clicks. Problem solved. Micropayments is a red herring. Print newspapers use to cost what, 50c a piece? And that included an absolutely massive printing, sales and distribution infrastructure. It is preposterous that digital publishing would cost more.

FWIW, media doesn't reach me at all anymore in EU with massive cookie banners everywhere (which is a good thing). Maybe I'm not in the target demographic anymore ;) but I can't believe advertisers don't see a dent in impressions. In fact, their continued reliance on targeted advertising makes me believe CTRs and other metrics are manufactured anyway. It's not like GOOG and FB figures can be verified independently.

Re: Won’t Subscribe

#157
post #7

How would you pay for individual articles? Up-front? (If not, that's called donation.) If so, then what happens if you happen not to enjoy the content? Will you (users) feel like playing lottery every time you purchase an article? Feel disappointed for the purchase you just made? Or just quit paying on a certain site, for a certain author etc. after reading too many 'bad' (subjectively) articles? From this standpoint…

For the problem of reader regret with upfront payments (which would be the number one problem with clickbait) I could imagine a time-limited "payment loss." That is within, say, a day of having paid for an article, the reader can decide that the author/publication should not be paid for the article. This is not a refund; the reader does not get the money back. But the author doesn't get the money either. The money go…

The publication is still paid a bit for the article when money in the fund is distributed to "all publications participating in the payment system". This presents an opportunity for low-effort publications to crank out oodles of articles in the hopes of getting people to either pay for articles or get paid out by the fund.

Why would I, as a reader, choose to participate in your Kafkaesque payment system when the prevailing solution is to contact my card issuer and dispute the transaction? Certainly that takes a lot less time than having to phone the NY Times (because they do not allow you to cancel a subscription through the website).

Re: Won’t Subscribe

#158
post #143

Bring back traditional advertising. No user profiling, no retargeting, no data collection. Pay for exposure and not clicks. Problem solved. Micropayments is a red herring. Print newspapers use to cost what, 50c a piece? And that included an absolutely massive printing, sales and distribution infrastructure. It is preposterous that digital publishing would cost more.

Developers cost a lot more than typographers and delivery boys and you need a lot of them to run a modern online media. A developer on staff is sort of like a subscription that the newspaper pays. The way to bring back advertisement to newspapers is to use antitrust rules and to start taxing search engines and social networks. When Facebook or Google runs an ad for my local gym, it is taxed in some remote tropical is…

You only need a lot of developers if you are trying to do sophisticated things with tracking, engagement, etc. A basic WordPress install doesn't require a team of developers to run full-time and that's the equivalent of a printed paper.

Re: Won’t Subscribe

#159
I've always thought micropayments or paying per article was the way forward - and for a lot of users it probably is.

But I guess that for many publishers, they've done the math and realized that a few people paying a few hundred dollars is more lucrative than lots paying a few cents or dollars. When a user subscribes to a cheap introduction offer, they are likely to read more articles and continue to pay the full rate.

The long tail are picked up by apple news, scroll.com and similar subscription services.

Re: Won’t Subscribe

#160

Bring back traditional advertising. No user profiling, no retargeting, no data collection. Pay for exposure and not clicks. Problem solved. Micropayments is a red herring. Print newspapers use to cost what, 50c a piece? And that included an absolutely massive printing, sales and distribution infrastructure. It is preposterous that digital publishing would cost more.

I assume readership base per particular publication is lower then before plus when in open market they get lower $ for x views then they used to.
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