151–160 of 286 posts
makes me wonder what I may have agreed to on various sites by pure misclicks.
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If the landing page has a bunch of soft stuff like 'expands synergy' on it I am just going to assume I was not the target audience. I'm not a CEO, I'm a practitioner. Put something crunchy in there. Sorry you guys wasted your marketing budget on a mistargeted ad lmao.
> Sorry you guys wasted your marketing budget on a mistargeted ad lmao Ad nauseam did exactly this until the extension was banned from chrome store: https://adnauseam.io/
If you want to piss off as dev or act like a bot, only then use it.
I advertised on LI about a year ago. I had reasonable success (in terms of new leads/signups). Here is what I remember from the experience. I found that the interface for managing ads was terribly buggy and shouldn't even be considered production ready. One bug that I remember is that it wasn't possible to remove ads, and the button to suspend an add didn't work most of the time. In typical LI fashion the interface w…
Strange. I always thought the reason they weren’t improving the Consumer end user GUI was because they focused monetization on Enterprise. I guess it was crap all around. (Perhaps they under invest because they have such a defensible position as the one place for online resumes)
As a further warning, don't even consider utilizing the LinkedIn platform as a creator or community builder. For example, I manage some popular groups, and one day LinkedIn decided that I send too many messages by welcoming new members. Even though their documentation still stated that group managers could message their members without limit, my account kept getting suspended. What did their support tell me? (and I was still paying $100/month at the time) "If you keep sending messages, then you risk being permanently banned." Creating value on the platform, for hundreds of thousands, if not millions of users, has no weight at LinkedIn.
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> Sorry you guys wasted your marketing budget on a mistargeted ad lmao Ad nauseam did exactly this until the extension was banned from chrome store: https://adnauseam.io/
If anybody is considering using this for privacy reasons don't. If you want to piss off as dev or act like a bot, only then use it.
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For some reason or other LinkedIn keeps thinking I must be very interested in Shell and Raytheon, though that couldn't be farther off the mark. Having selected "I find this ad annoying or not interesting" numerous times without any effect. What is this algorithm behind that thinking? Certainly not a good way to get some ad revenue from me (tbh I'm a lost cause anyway in that regard.. can count the no. of ad clicks I…
Let's face it Shell and Raytheon have much much larger ad buying budget than probably any/all of your actual interests combined. If Shell/Raytheon/types target the same audience as smaller vendors with smaller ad buys, then they will always lose the auction. If someone has a $500/month budget, they will lose to someone with a $5000 budget. This is why I think these "targeted" ad pushers are the actual fraud. Other me…
If the option doesn't work than that seems like an issue on the part of LI, either dishonesty (pretending it does something when it doesn't) or incompetence. Given the company we're talking about, neither would surprise me.
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Being that LinkedIn is owned by Microsoft, they are a public company.
Except as a product, the company (MSFT) is insulated from their crappy behavior, where if it were a stand alone company, there would be more accountability. Maybe that's a new platform company strategy: build a bunch of low-volatility/low-margin enterprise products for long term revenue generation, then fund a bunch of shadey operations as products to be pools for off-the-books bonuses and incentives.
I agree with your larger point, that LinkedIn isn't really accountable to anyone; the Microsoft shareholders don't care what LinkedIn does.
I observed the same with Google's "Smart" display ads. I ran a campaign for a couple of weeks and watched all of the traffic with HotJar. The first fishy thing was 99.9% of the traffic came from foreign countries despite the target being US/Canada. When I saw the targeting wasn't effective, I even set up specific geographic exclusions for every country != US/Canada and still the traffic was from mostly underdeveloped…
Note: I am not ruling out that I am just a noob.
A sample size of of 2,000 impressions is absolutely useless. Even the larger example is completely useless. I don’t even considering analyzing a campaign with less than 50k impressions, and I won’t look at a variable if it’s under 10k. Realistically I want a few hundred thousand impressions before trying to make big claims about fraud.
I hear you, but often times in B2B advertising, your target audiences are going to be small. How would you suggest assessing the success/failure of your ad campaigns if it's an order of magnitude less than your 50k threshold?
I’ve never actually worked in a role like that, but have had clients move from abm to general b2b marketing.
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I hear you, but often times in B2B advertising, your target audiences are going to be small. How would you suggest assessing the success/failure of your ad campaigns if it's an order of magnitude less than your 50k threshold?
Let's not start with the assumption that we can reach c-suite at large companies in 25 dollars per lead.
I observed the same with Google's "Smart" display ads. I ran a campaign for a couple of weeks and watched all of the traffic with HotJar. The first fishy thing was 99.9% of the traffic came from foreign countries despite the target being US/Canada. When I saw the targeting wasn't effective, I even set up specific geographic exclusions for every country != US/Canada and still the traffic was from mostly underdeveloped…
It's really interesting that somehow the fact that we recorded these less known user agent bots actually made the product more useful for you and you were able to detect fraud going on.