This is a regulatory response to Silicon Valley’s implementation of predatory pricing. Let me explain: Predatory pricing is defined as “the pricing of goods or services at such a low level that other suppliers cannot compete and are forced to leave the market.” For silicon valley startups like Doordash and Grubhub this is accomplished by acquiring customers at a significant loss in ways that may often seem idiotic. e…
Portland approves 10% cap on fees that food delivery apps can charge restaurants
151–160 of 580 posts
Re: Portland approves 10% cap on fees that food delivery apps can charge restaurants
#152Earlier quoted context omitted.
I've had delivery takeaways in British towns and cities for 2 decades, well before the likes of ubereats and deliveroo. Those companies do their own deliveries and manage to make enough money to not even charge more for delivery (or offer a collection discount) - although usually a minimum cost of say £20. Why can't VC companies do it that efficently?
Individual restaurants don't do many of the things delivery app companies do: offer an multiplatform app, have a sales team, 401k matching, expensive MBAs, software engineers, and lawyers, etc... A lot of overhead, and how can they really save money? Compare that stuff to just hiring a delivery person for near minimum wage.
Yeah, it's less convenient for consumers, but at least it won't drive your favorite restaurant out of business.
Re: Portland approves 10% cap on fees that food delivery apps can charge restaurants
#153This reminds me of Ticketmaster vs. Pearl Jam in the 90s where the band exposed that Ticketmaster takes a much bigger cut that ticket holders didn't see in addition to a small 'ticket fee' that the ticket holder did see. I remember during that time that the general consensus from music fans was that Ticketmaster was an evil and greedy company. Restaurant customers really need to change their perceptions and understan…
Sure, but it didn't translate into anything concrete. Pearl Jam suffered a lot by not being able to book major concert venues and pretty much stopped touring for a while. Ticketmaster went on to bigger and better things to where it's pretty much the only game in town for most artists/concert venues.
As video game pricing has shown, consumers don't give a shit about fair value when it comes right down to it.
What's really needed for the restaurant industry is for a co-op model where a bunch of restaurants in a city/locality pool together their resources to hire a fleet of delivery drivers and a common ordering platform.
A simple online-ordering system, plus a map that shows the location of the driver is all that's really needed. Craigslist makes tens of millions with a minimalist interface. No reason why you couldn't build a relatively cheap site like that for this co-op model.
Unfortunately no one has the incentive to build this platform for them. Because you can't return billions to your VCs this way.
Re: Portland approves 10% cap on fees that food delivery apps can charge restaurants
#154Earlier quoted context omitted.
There’s a really interesting liability question that comes along with that. If I order food from a restaurant via a delivery service that has no contractual relationship with them, and happen to get sick, who’s on the hook for that? I, legally, have no business relationship with the restaurant in that circumstance.
Not a lawyer but in this case it seems like the delivery company is placing the actual end order with the restaurant on your behalf and is acting as the proxy, so any issues you would take up with the delivery company. The delivery company may or may not have the ability to rectify issues at the end of the month with the restaurant depending on their relationship.
Re: Portland approves 10% cap on fees that food delivery apps can charge restaurants
#155Earlier quoted context omitted.
That's a messaging/marketing issue, which we regulate all the time. It would be better and fairer to legislate that GrubHub and others must be clear about where their pricing comes from rather than legislating what their prices should be.
That's what this does . They can still charge whatever they want for their fee. They just can't hide their fee in the list price of your sushi.
Re: Portland approves 10% cap on fees that food delivery apps can charge restaurants
#156I disagree with this move. Why should we force a cap rather than let market competition improve prices? I believe it's better to fix shady practices. If I pay 25% to Uber, I want to know I paid 25% to them and not the restaurant. Then I can decide if the time savings is worth that 25% or not.
Because the demand for delivery services on behalf of restaurants is inelastic right now -- they are relying on delivery for their revenue, and it's difficult to manage that in-house. This leads to price gouging.
Re: Portland approves 10% cap on fees that food delivery apps can charge restaurants
#157Earlier quoted context omitted.
> The End game is to be the dominant food ordering platform in any given town where you get to dictate rates like 25%. You fight back by calling your order in and having them deliver it or pick it up yourself. I do this 99%* of the time as I refuse to pay a web server $8+ order+delivery fee for a meal that costs the same. It's absurd to think that people are so lazy that they cant pick up a phone or walk a few blocks…
In my experience, most restaurant staff get super upset about this -- especially if you ask them to bring your order out. Restaurant owners need to be more clear with their staff about needing to support this.
Re: Portland approves 10% cap on fees that food delivery apps can charge restaurants
#158Earlier quoted context omitted.
> The End game is to be the dominant food ordering platform in any given town where you get to dictate rates like 25%. You fight back by calling your order in and having them deliver it or pick it up yourself. I do this 99%* of the time as I refuse to pay a web server $8+ order+delivery fee for a meal that costs the same. It's absurd to think that people are so lazy that they cant pick up a phone or walk a few blocks…
In my experience, most restaurant staff get super upset about this -- especially if you ask them to bring your order out. Restaurant owners need to be more clear with their staff about needing to support this.
They'd likely expect a couple bucks tip for a curbside pickup, though.
Re: Portland approves 10% cap on fees that food delivery apps can charge restaurants
#159Earlier quoted context omitted.
drivers bringing restaurant food to individual houses doesn't really seem like something that scale helps. More people using the service requires more drivers.
It could scale if there's enough people ordering food from the same geographic location to the same geographic location at around the same time. Imagine a bunch of ghost kitchens next to each other in an industrial park, offering discounts to certain neighborhoods if they agree to order in a certain time frame.
Re: Portland approves 10% cap on fees that food delivery apps can charge restaurants
#160This is a regulatory response to Silicon Valley’s implementation of predatory pricing. Let me explain: Predatory pricing is defined as “the pricing of goods or services at such a low level that other suppliers cannot compete and are forced to leave the market.” For silicon valley startups like Doordash and Grubhub this is accomplished by acquiring customers at a significant loss in ways that may often seem idiotic. e…
Which means that predatory pricing rarely, if ever, exists.
If you don't like the 25% delivery fee, GET OFF YOUR ASS AND GO GET YOUR OWN FOOD.