Please keep the animated SVG's away! Motion is extremely effective at drawing the eye's attention, and so should never be used unless that's the goal. In fact I can't think of a single good design reason to ever animate an icon except for loading/progress icons, which already are ubiquitous and generally don't need any dedicated animation tools since they're so simple and reusable. You don't ever want normal interfac…
I disagree with this. It can be very effective at signaling users that this is something you want to click. I think some people take animations too far but when used properly, they can be very effective.
I think we should encourage the right kind of animations more than discouraging animating at all. Especially with SVGs, they are more optimized and that's the right way to go about animating something on the web (not a gif that is like 1.5MB).