Here’s the Guardian article which linked the site: https://www.theguardian.com/culture/2020/feb/07/ai-in-the-ad... To my mind there is a massive need for us in the software world to pause and think about the ethics of all of this. Engineers more broadly have well developed ethical codes, we should too.
Consider https://www.gnu.org/philosophy/the-root-of-this-problem.html and https://www.gnu.org/philosophy/freedom-or-copyright.html as recent entries.
It covers most of the widely debated issues in software today, including spam, malware, DRM, invasion of privacy, undue influence by one participant in the ecosystem, copyright infringement, and bait-and-switch terms of service. It even addresses the question of writing software that could be misused.
It isn't widely accepted because a lot of programmers don't like it. They don't like it because they make money by violating it.