151–160 of 224 posts
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I get so many ads for courses on how to run ads for courses
You should try my new course about how to avoid ads for new courses.
I call bullshit on this 'passion economy' thing. Masses of people never in history could make a living from what they love, and unfortunatelly there is no sign that it will happen now. Musicans, writers, indie-game creators: most of them do their passion besides a day-job. Long-tail never made much money and with globalisation it is worse than ever. The unfortunate truth is the opposite: not only long tail does not r…
But I don't see any problem with 6 figure Engineers working competitively.
Is that not enough money?
I call bullshit on this 'passion economy' thing. Masses of people never in history could make a living from what they love, and unfortunatelly there is no sign that it will happen now. Musicans, writers, indie-game creators: most of them do their passion besides a day-job. Long-tail never made much money and with globalisation it is worse than ever. The unfortunate truth is the opposite: not only long tail does not r…
Things are different now. People consume much more media, which is much more diverse than ever before. Thank population growth and the iPhone. Today, there are YouTube channels that only write video essays about The Simpsons, webcomics about engineering, blogs about crystal healing, and cartoon porn; you name it, there's probably a significant audience for it these days. The number of audiences and their sizes only get bigger with population growth, whereas an artist only needs a certain number of sponsors to sustain them, whether it's 100 or 1000.
The real obstacle is monetization, which primarily comes down to the business skills of the artist/producer, as well as competition between fungible alternatives (why pay $20 to watch a video when I can watch it on YouTube for free) and other external factors.
1. The article shows a pyramid and it's important. In order to get a few "true fans" (people prepared to pay dearly for what you produce), you need a large amount of "distant fans" (people who like what you do, as long as it's free). The key word is conversion , and, regrettably, it's not present once in the post [0]. It's probably in the 1 to 0.1% range. [0] Edit: In fact it is (convert). However in the next paragra…
Having trouble understanding how "private coding classes for kids" is preying on people's vulnerabilities...?
Earlier quoted context omitted.
I get so many ads for courses on how to run ads for courses
You should try my new course about how to avoid ads for new courses.
IIRC the 1k true fans idea was walked back by its original author after they got feedback from industry folks describing how the model was basically impossible to implement in the real world. This holds 100% true to my experience in influencer marketing and esports. Monetizing fans is really hard on passion alone. You need to create valuable calls to action and continuously produce content in order to maintain their…
I don't think Ninja is a particularly good example because (1) he is operating at a scale where the normal rules don't apply (2) his rise was equally fast and volatile (3) twitch requires a constant presence more than other content platforms. Furthermore I read your take, and maybe I'm wrong, as a 1k "fans" and not 1k "true fans" The "true fans" model is a subset within the larger audience demographic -- they don't c…
The distinction between a 'true' fan and just a 'fan' is a vague one. If a creator has a total audience size of 1 million, you can bet that less than 1% of them are giving the creator any amount of money, even 1 dollar. Does that 1% count as their true fans? The folks with thousands of paying subscribers, or tens of thousands, have audience sizes to match.
Given that less than 1% pay anything, what percent of those do you think pay at least 20x the normal amount ($5 -> 100$)? Many creators make this somewhat visible by highlighting their contributors and the air is quite thin.
To make a long story short, I disagree with the concept because it paints a very rosy picture of the situation and doesn't match reality much, if at all. If you had 1,000 'true' fans you'd probably end up with $2,000 a month after taxes/platform fees/expenses. And of course, that assumes that you're able to consistently monetize through a subscription platform. If you had to sell individual products to get there it would be even worse.
IIRC the 1k true fans idea was walked back by its original author after they got feedback from industry folks describing how the model was basically impossible to implement in the real world. This holds 100% true to my experience in influencer marketing and esports. Monetizing fans is really hard on passion alone. You need to create valuable calls to action and continuously produce content in order to maintain their…
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Patreon is quite a bit of work and requires constant upkeep to maintain a steady income flow. It's really no different from Twitch subscriptions in that regard. It does a better job of monetizing primarily because of the easily customized tiers, and secondarily because the platform specifically caters to paid content rather than free. That said, many of patreon's most financially successful users are producing conten…
I commented in detail on this a few months ago ... What Proziam wrote is a little off, at least as far as music goes. Hundreds of musicians/music vloggers are working full-time from Patreon/Adsense once they exceed 100,000 Youtube subscribers and upload weekly/biweekly and have 100+ Patrons. Patreon produces a reliable income stream (for rent, etc.) while Adsense fluctuates but adds up ($1,000 - $5,000/million views…
I've worked with musicians as well, including some with global recognition and (many) millions of views and song plays. From what I've seen, turning 100k Youtube subscribers into 100k income per year is far from the norm. Plenty of creators in that size bracket quit, suggesting it's not particularly sustainable.
That said, if you can, I'd love to get some more insight into the creators you feel are getting the most out of their effort, and how they're achieving their results!