As someone who works in this space I see this from an alternative angle. Yes we use data like this in order to advertise to you, No Apple is no better than Google at how they approach this - they are just walling you further into their walled garden. Google uses your location information to track your locations in order to provide better (more relevant) advertisements through their own ad platform. Apple does exactly…
> Apple does exactly the same but because it doesn't have it's own ad platform this gets sent to their "Approved Partners" who do it on their behalf. Apple sends my location information to third parties? Citation needed.
https://www.apple.com/legal/privacy/en-ww/
See "Location-Based Services" near the bottom.