The naysayers in the comment thread are missing the understanding that the fundamental technologies driving this are all moving exponentially. Beyond Meat's innovation came from a Stanford professor who is an expert in RNA molecules (he helped them figure out their protein structure/selection), impossible foods is a synthetic biology company. Exponential techs always underwhelm in the beginning but soon deliver more…
I kind of get your point, but couldn't you have said "the technology is going to improve" instead?