1) In general, the database is always the bottleneck. It's easy to throw up more webservers- can't do that with db's. 2) Throw up an ad or two, with the goal of having the ad revenue pay your server costs. This will allow you to not worry about the financial situation while you're fighting fires, so you can defer thinking about investment etc until later. (now after you have the servers tamed...) 3) Make sure you are…
I'd say it has a high chance of being c. At least where die == level off/decline. I see a lot of parallels to formspring, whose pagivews/month graph looks like this: http://www.quantcast.com/formspring.me So you either want to sell as it nears the that peak, or you have to be ready to stick out the trough of sorrow and invest a lot of time into finding a way to grow and monetize it. So if you have some great vision f…
But according to Crunchbase, formspring raised a $10MM series B just over a month ago (well after the decline was obvious). I wouldn't be surprised if some of that went directly into the founders' pockets.