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Apple Lays Off 200 Employees from Autonomous Car Unit

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Re: Apple Lays Off 200 Employees from Autonomous Car Unit

#151
post #112

Earlier quoted context omitted.

>then I don't see how building automotive AI is core to a computer/mobile hardware computer company that has zero core competency in either car manufacturing or AI. Autonomous Vehicle, is basically a Giant Mobile iPhone that you can sit in it. There will be lots of custom silicon doing software calculation, LiDAR making 10s to million of input every second, a gigantic battery, and lots of softwares. Although I still…

> Autonomous Vehicle, is basically a Giant Mobile iPhone that you can sit in it. Ugh. What's next? It seems in the future everything will look like an iPhone and is built by one company. Why can't we have more modularization in the economy, i.e. smaller companies that do 1 thing well, which sell to potentially multiple other companies that do 1 thing well too? Perhaps we should set a hard limit on the number of emplo…

An iPhone is made by many different suppliers. Apple only makes a handful of chips. Important chips, but hardly everything in the phone.

Re: Apple Lays Off 200 Employees from Autonomous Car Unit

#152

How can 200 employees have any significance when talking about such a huge project as autonomous Car ?

200 is a pretty meaningless number unless someone has inside knowledge of Apple and know how large the project was.

200 out of 210 is a killer, 200 out of 4000 might just be a re-balancing of skills/priorities.

Re: Apple Lays Off 200 Employees from Autonomous Car Unit

#153
post #112
post #17

Earlier quoted context omitted.

I have no idea why you're getting downvoted. If a company decides not to produce wireless routers (which were class leading) or monitors etc anymore, all because they're non "core" to a computer/mobile hardware company then I don't see how building automotive AI is core to a computer/mobile hardware computer company that has zero core competency in either car manufacturing or AI.

>then I don't see how building automotive AI is core to a computer/mobile hardware computer company that has zero core competency in either car manufacturing or AI. Autonomous Vehicle, is basically a Giant Mobile iPhone that you can sit in it. There will be lots of custom silicon doing software calculation, LiDAR making 10s to million of input every second, a gigantic battery, and lots of softwares. Although I still…

That's quite the understatement.

I wonder what is taking Tesla so long to get their factory up and running.

Re: Apple Lays Off 200 Employees from Autonomous Car Unit

#154
post #138

Earlier quoted context omitted.

It would seem to me the issue is because of bad product design decisions. Apple decided having user serviceable reliable keys was less important than making the thinnest laptop they possibly could. It's left for the market to validate whether it was the correct decision or not.

Having returned my 2018 "improved butterfly keyboard" MBA because the keyboard died after 3 weeks, I suspect that the issue isn't being taken seriously. A minor design revision that didn't pick up or resolve a recurring issue is a death march for a product.

Okay, but on the flip side I used the 2017 MBP for a year with no problems whatsoever. It's hard to figure out realistically how much of a problem this is for them.

Re: Apple Lays Off 200 Employees from Autonomous Car Unit

#155
post #41
post #37

Earlier quoted context omitted.

Attacking the CPU is dumb - mobile cpus have not increased significantly in performance, so why pay a premium of more than x% for Seriously, the GPU is the only thing you're likely to get a big win from at the consumer level, and you're restricted to intel's shitty IGP until you get to the top end MacBook Pro. Again: you are exceedingly unlikely to get a real day-to-day performance increase from the high end intel mo…

Since you mentioned it, I just added the Apple / Blackmagic eGPU to my 2018 Macbook Air and holy smoke it is a major change for docked 4k workstation with a mac laptop. This eGPU is underrated bigtime.

It's overpriced with a lot of cheaper alternatives. Unless silence is of the utmost importance.

Re: Apple Lays Off 200 Employees from Autonomous Car Unit

#157
post #113
post #6

When you can't make a laptop with reliable screens or keyboards, or an iMac lineup that has CPU's 2 generations behind.. Maybe it's time to shut down the stupid vanity projects and focus on your core business instead?

I’ll add my pet peeve to the list: Sell me a £1k phone that can’t connect to the £3.5k laptop you sold me because the phone comes with a USB-A cable and the laptop only has USB-C sockets. This is precisely the sort of garbage Stveve was very much against yet Apple seem to now think ‘it’s ok’. It’s not ok. To the down voters, the fanaticism only emboldens Apple to become more mediocre. Think about that a moment.

>Sell me a £1k phone that can’t connect to the £3.5k laptop you sold me because the phone comes with a USB-A cable and the laptop only has USB-C sockets.

https://www.apple.com/shop/product/MQGJ2AM/A/usb-c-to-lightn...

I mean, usb C has issues, but not being able to connect to an iphone isn't one of them.

Re: Apple Lays Off 200 Employees from Autonomous Car Unit

#158
post #17
post #6

When you can't make a laptop with reliable screens or keyboards, or an iMac lineup that has CPU's 2 generations behind.. Maybe it's time to shut down the stupid vanity projects and focus on your core business instead?

I have no idea why you're getting downvoted. If a company decides not to produce wireless routers (which were class leading) or monitors etc anymore, all because they're non "core" to a computer/mobile hardware company then I don't see how building automotive AI is core to a computer/mobile hardware computer company that has zero core competency in either car manufacturing or AI.

Do you think before the iPhone came out that Apple was experts in basebands and antenna design? Were you bitching about that when iTunes was a PoS in 2005? Were you ranting that the Wi-Fi bugs in 10.4 weren’t getting fixed because they were working on phones and tablets which they had no core compentency in back then? Point being, everyone is calling doom for Apple saying they’ve not invented the next great thing, yet when they work on the fields that will likely be the next big thing, they get ridiculed by folks like you. Seems they are damned either way, no?

Re: Apple Lays Off 200 Employees from Autonomous Car Unit

#159
post #113

Earlier quoted context omitted.

I’ll add my pet peeve to the list: Sell me a £1k phone that can’t connect to the £3.5k laptop you sold me because the phone comes with a USB-A cable and the laptop only has USB-C sockets. This is precisely the sort of garbage Stveve was very much against yet Apple seem to now think ‘it’s ok’. It’s not ok. To the down voters, the fanaticism only emboldens Apple to become more mediocre. Think about that a moment.

If the phone could block "No Caller Id" calls it would be nice too ...

this seems like the biggest problem. there are a bunch of spam call filtering solutions available from third parties that require me giving third parties a lot more of my data than I'd like; if apple would come up with a solution to the spam call problem, I'd pay good money for that.

Re: Apple Lays Off 200 Employees from Autonomous Car Unit

#160
post #6

When you can't make a laptop with reliable screens or keyboards, or an iMac lineup that has CPU's 2 generations behind.. Maybe it's time to shut down the stupid vanity projects and focus on your core business instead?

The iPhone itself may very well have seemed like vanity project at the time. Cars are computers with wheels these days, and there will be to some extent a merger of initiatives. Steve Jobs did several BD deals with feature-phone manufacturers like Motorola before the iPhone specifically to learn and internalize issues from that space. When you're sitting on $100B in cash, your cost of capital is probably cheap, and e…

> The iPhone itself may very well have seemed like vanity project at the time.

It sure did, to some people:

https://www.marketwatch.com/story/apple-should-pull-the-plug...

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