I'm pretty sure this is what most people actually want when they say they want a blockchain, they just don't know it yet. It's got all the useful database features with none of the "well uh let's distribute it over people's computers and let people mine coins to support it" complexity, which adds nothing to 99% of usecases besides silly ICO potential.
Actually, I'm pretty sure most people don't have a clue when it comes to blockchain. Amazon can't claim it is both centralized and immutable. That's complete nonsense. Also WTF is the point of a blockchain if you need to entrust your ledger data to a third party? Amazon puts out some spectacular products and innovation, but this one is laugh out loud material.
See RFC6962 Certificate Transparency logs and their consistency proofs for a widely used example.