Earlier quoted context omitted.
> It would be more accurate to ask: “How the F can anyone make any money when Starbucks is on every other street corner and has the advantages of scale they have.” Source and roast your own beans, don't overroast the beans, charge a premium over Starbucks for not producing crap coffee from overroasted beans. Starbucks does some impressive work with the candy flavors it adds to distract from their coffee, but...
This is a thinly disguised rant of your tastes vs. Starbucks as opposed to any kind of actual answer. And kind of hipster pretentious douchey to those that may like it. Try again?
No, it's an actual answer of one way that a number of relatively small and some fairly large coffee shop chains can and do survive when Starbucks exists and is ubiquitous.
It includes, of course, an endorsement of the taste to which those shops appeal as part of that strategy.