Earlier quoted context omitted.
> That $30 per month fee is bad. Sounds pretty cheap compared to donating $20,000 worth of weekends to your friend for a half baked ecommerce CMS. Maybe the business should exist first and prove total control is necessary before sinking a huge unpredictable labor-cost into it.
That's exaggerating things and distorting the intention. It's for his friend's craft "business", not some client who needs a copy and paste effort ready by 9am tomorrow. Half baked CMS you say... are you predicting the outcome of an effort under your development? Some people should stick to plug and play solutions because it's their only real option. A friend of mine set up a Woo-commerce site for her boss who ran a…
That's an ad hominem and still leaves my point of how huge the amount of underestimated work there is. The problem is the volume of work first, the quality of work (by both OP's self-admitted juniorness and by lack of time for a full-time project) second.
Also, your standards are high for ecommerce but you don't think a lot of effort is required to do as-good or better than a specific one you didn't like?
> It's for his friend's craft "business", not some client who needs a copy and paste effort ready by 9am tomorrow.
His friend probably doesn't want to wait a week everytime he thinks of a new basic requirement built into the vast majority of ready to go ecommerce CMSs.