When the statistical body of internet users who refuse to use JavaScrpit are expressed in terms of a market to whom custom (JS-free) experiences will induce them to pay money for products and services we'll begin to see businesses create JS-free experiences for them. Are there marketing-specific attributes of anti-JS web users?
My mobile browsing experience has been immensely better since I installed Brave and set it to block everything by default, including js.
When I'm presented with a blank page (not very often) I evaluate in a split second whether the several seconds needed to reload the site with js enabled are worth its content.
90% of the times the answer is no, so I click Back and then try the next search engine result for the same query. 10% of the time I really want to see or use that particular website, so I enable js for it on Brave's panel and wait for it to reload.
Summary: 1 additional click and 1 additional reload (to be only paid once) on websites I care about. ∞ less nuisance on everything else.