Google Instant Search Released

Post by slowpoison » Wed, Sep 08, 2010, 8:39 PM UTC

itblarg wrote: post #35

arfrank wrote: post #12

Earlier quoted context omitted.

http://adwords.google.com/support/aw/bin/answer.py?hl=en&#38... Excerpt: When someone searches using Google Instant, ad impressions are counted in these situations: * The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search). * The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predic…

Three seconds? Yikes. Will be interesting to see how this impacts big money PPC spenders...

Post by aik » Wed, Sep 08, 2010, 8:47 PM UTC

mrshoe wrote: post #84

I'm sorry, but this is a solution to the wrong problem. I switched from AltaVista to Google back in 1998, not because their search engine returned results more quickly, but because their results were much more relevant . In the past few years, SEOs have set up micro-sites on just about any topic I could possibly search for and they've managed to rank highly for those topics. Am I the only one who's sick of being take…

Post by Splines » Wed, Sep 08, 2010, 8:56 PM UTC

thaumaturgy wrote: post #122

mrshoe wrote: post #84

I'm sorry, but this is a solution to the wrong problem. I switched from AltaVista to Google back in 1998, not because their search engine returned results more quickly, but because their results were much more relevant . In the past few years, SEOs have set up micro-sites on just about any topic I could possibly search for and they've managed to rank highly for those topics. Am I the only one who's sick of being take…

Yeah, funny you should mention that. One of my techs is on a job site and just called in requesting documentation for an older Avaya phone system. Googling for it was a complete waste of time. (Unfortunately, DDG couldn't fare much better.) I find this is often the case when searching for "long tail" terms, like specific models of equipment. There are tons and tons of sites like this ( http://camera.manualsonline.com…

Post by contextfree » Wed, Sep 08, 2010, 9:11 PM UTC

btilly wrote: post #98

My opinion is that this is a challenge to Microsoft. "So you want to compete in search, well match this! See whether your server infrastructure can hold up!" Having used the feature for a while, what I've found is that I basically don't finish typing. I just stop when I have good enough results. At first I found it annoying, but after I got used to it I found it very nice. Now I find myself annoyed that it isn't buil…

Post by peterwwillis » Wed, Sep 08, 2010, 9:32 PM UTC

neilk wrote: post #111

mrshoe wrote: post #84

I'm sorry, but this is a solution to the wrong problem. I switched from AltaVista to Google back in 1998, not because their search engine returned results more quickly, but because their results were much more relevant . In the past few years, SEOs have set up micro-sites on just about any topic I could possibly search for and they've managed to rank highly for those topics. Am I the only one who's sick of being take…

Your own perception of why you switched may be partially in error. Google has done a lot of research to show that speed matters quite a lot to users. When results appear in less than 250ms the user is much more satisfied than even 500ms. Anything less than a quarter of a second is thought of as "instantaneous" and the user starts thinking of it very differently. Here, they are taking it down to less than 100ms, which…