Anyone with small channels, remember that you can turn off ALL ads for your videos (under Channel -> Advanced) if you're not going to get your cut, as small as it may have been. Surely that option will also be taken away eventually, but for now it's still there.
Changes to the YouTube Partner Program
151–160 of 271 posts
Re: Changes to the YouTube Partner Program
#152What I find most interesting is that immediately the top comments on the post are all channel owners asking for subscriptions from other channel owners in exchange for subscribing back.
To be honest these new thresholds seem entirely too low to do any good. The spammers and scammers can easily reach the thresholds. But small scale operators who aren’t interested in gaming the system will be the hardest hit.
Re: Changes to the YouTube Partner Program
#153I think this is a way more fairer system. They’re trying to reward longer term contributors whom have lower viewer counts. Basically people who continue to contribute content even though YouTube hasn’t rewarded them; they’re contributing because they have a small following of dedicated viewers.
1. The old requirement is 10k lifetime views.
2. The new requirement is 4000 annual hours and 1000 subs.
3. The default limit on a new YouTube account is videos of at maximum 15 minutes.
So for a new/low profile user, they're effectively requiring at least 16k annual views vs the previous 10k lifetime. Also, many videos are shorter than 15 minutes, so make that 20k. Except a view is counted for 10% of the video, not 100% so really the number is much larger again.
This isn't changing the numbers to favour smaller active channels over small channels that have just been around long enough, it's massively raising the requirements however you look at it.
I have put out 10-12 videos over the last few years, with 14k views and 2 subscribers, though frequent content and plugs in the video will obviously get a higher subscribe rate. I don't care in this case, I never bothered to turn monetisation on, but I can see someone who'd put more effort in more recently feeling like it's wasted.
Re: Changes to the YouTube Partner Program
#154I think some folk are missing the point that some small publishers do derive a benefit from putting up a video, even if they don't get cash from Google ads. They gain a reputation, perhaps enquiries about their business, collaboration opportunities etc etc. If I was running a smaller channel with cool content, I would definitely start hunting around for partnerships, and start marketing my own business/money source more aggressively if I could. A YT channel can even be a big benefit to a resume, no?
Re: Changes to the YouTube Partner Program
#155I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…
Exactly. And although it sucks for small content creators to not get any revenue from their videos anymore, it sucks even more for Google because not only do they get no money from advertising on those videos, it costs them to host the video. I'm sure they're hoping fervently that this plan leads to more lucrative ad deals considering how knife-edge YouTube's chance at profitability has always seemed.
You seem to misunderstand: Ads aren't necessarily going to go away. The uploader just won't get paid anymore.
Re: Changes to the YouTube Partner Program
#156This really stings because you can't use cards unless you opt into the partner program. That's Youtube's mechanism for linking to an external site.
I had ads disabled on my Youtube channel but was forced into the partnership program just so I could link to my website in a card.
Now those cards are going to disappear which means it's extremely unlikely someone is going to find my site since it's only listed in the description. As a content provider this makes me less interested in using their platform.
I'm only at 2,000 hours watched and 366 subs which isn't remotely close to their new threshold considering those are life time stats. The 4,000 hours and 1,000 subs have to be less than 12 months old.
The weird thing is, the channels with the largest amount of subscribers are the ones who are the most risky to advertisers. I don't follow Youtube drama but didn't some kid recently video record a corpse with tens of millions of subscribers, and now advertisers are ripping into Youtube.
That one video from 1 person with tons of subs is responsible for more negative advertising press than hundreds of thousands of people with smaller channels.
Re: Changes to the YouTube Partner Program
#157As one of the people whose channel is affected by this policy change, I have to say I am not happy. There are a few issues I have with their new policy: 1) They should not have made this change retroactive to channels. If you already met the criteria you should be grandfathered into the new program. To terminate monetization entirely gives me no incentive to continue with YouTube. 2) For niche channels, like my own,…
I don't get the views/subscriber criteria at all. If the changes are to "protect the community", why worry about number of views or number of subs? And not only they made it important, they made it the first pre-requisite to even consider your channel!
It allows them to review those channels more carefully, since theres less of them.
Re: Changes to the YouTube Partner Program
#158I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…
Creators, especially small ones, should strongly consider switching to the decentralized https://d.tube anyways. Much higher earnings potential.
I mean sure, if we take the view counts expressed as dollars to 1/10 of 1 cent at face value. But I have a feeling that a monetization model based on Patreon and other donation/patronage-type services, to which a lot of the channels I follow are switching, is still a better and more worthwhile option, both because creators get the benefit of the Youtube infrastructure and ecosystem without having to put up with Youtube monetization nonsense, and because, in the model I describe, creators get paid in money.
Re: Changes to the YouTube Partner Program
#159As one of the people whose channel is affected by this policy change, I have to say I am not happy. There are a few issues I have with their new policy: 1) They should not have made this change retroactive to channels. If you already met the criteria you should be grandfathered into the new program. To terminate monetization entirely gives me no incentive to continue with YouTube. 2) For niche channels, like my own,…
>) For niche channels, like my own, it can be easy to have the views but difficult to have the subscribers. These two should not be tied together for purposes of monetization. I completely agree. I've saved hundreds of dollars [and time] on car maintenance/repairs and plumbing by watching some guy or gal on youtube with very specific information (for a given make/model/year) for example. I hope these kinds of instruc…
I agree. I have found a lot of value in channels with very niche information on a wide variety of topics.
Re: Changes to the YouTube Partner Program
#160Earlier quoted context omitted.
> It doesn't run on economically rational real-time bidding systems, it runs on trend-chasing and reputation What do you mean by "trend-chasing and reputation"? I really want to understand this point, but I'm not seeing why an advertiser would care if their ad was shown once on 10 small videos, rather than 10 times on 1 big video. Do advertisers specifically ask for the most possible impressions on the least number o…
Because youtube attracts a lot of brand advertisers: think Cheerios, Volvo, Swiffer, etc. These ads are designed to create awareness of the products and to create warm feelings for the brand. Hence cute kids eat Cheerios or Volvo brags about safety or Swiffer shows how easy it is to have an immaculate mansion. All of the above dread showing up next to eg some jackass going to a suicide forest and showing a dead perso…
Those brand advertisers really destroyed advertising on the web, with the help of bot clickers ... Pay per click !? Great we don't want clicks ... I got 1000 clicks! Nope, all bots! Advertising went from fully automated to fully manual. There's billions of dollars wasted on manual marketing, and I know many have tried, but if you can make advertising fully automatic again, there's your unicorn startup!