Black-and-white Capital's press releasing calling for changes at Etsy is at http://www.businesswire.com/news/home/20170502005999/en/blac... To me it's fascinating how deep in the technical weeds it is. For example, suggesting changes to their search ranking algorithms. Some of it strikes me as likely inaccurate. E.G. "It is black-and-white’s understanding that more than 50% of the approximately 450 people on the R&D…
>It is black-and-white’s understanding that Etsy’s current search algorithm is scored to favor new sellers and other factors instead of trying to deliver the listings that are most likely to convert, leaving its marketplace drastically under-monetized. This is in stark contrast to other comparable online marketplace practices.
There's a delicate balance to be struck on a platform like Etsy between highlighting new sellers and concentrating sales into a smaller number of high volume sellers.
Etsy surely has a very long tail of inexperienced new sellers. Some will blossom into successful online businesses and some will falter and drop off, but the first step of that process is to get them hooked on the platform. An early sale goes a long way towards encouraging new people to keep working on their products.
Rejiggering their search algorithm to bury new sellers underneath all the existing, high-converting popular products feels like something that will slowly have negative long term effects on the breadth of their seller base and the kinds of products that you might find.