Earlier quoted context omitted.
As a kid I quickly learnt to distrust ads, so I'm not sure why you think kids can't do this. They may not be adults, but they're not robots either.
Do you interact with any kids lately? They're all absolutely obsessed with the latest thing that is being pushed on them. Minecraft, Pokemon Go, Star Wars...
McDonald's Real Estate: How They Really Make Their Money (2015)
151–160 of 273 posts
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#152Earlier quoted context omitted.
Good ads work on an emotional level. They work regardless of whether you know you can't trust then.
That sounds like nonsense.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#153Earlier quoted context omitted.
Really glad you brought this up. It was indeed an interesting movie but I didn't really have the time to compare it with the facts. How much of what we saw was actually accurate?
I happened to have read the book a month or two before watching the movie. They were very different. In Ray's biography, he passes himself off as a "My word is as good as a contract" and "When I say I'll do this, I'll stick to it." The movie interpretation has him much more ruthless.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#154It was an eye-opener for me when I was a teen and bought a gallon of soft drink syrup from a McDonald's for use at a party. It worked out to about 5 cents a cup for the drink in a soft drink, which sold for 75 cents (if I remember correctly). McDonald's doesn't make money selling burgers, they make money selling the soft drinks and the fries. The same goes for any restaurant, it's why they ply you for drinks.
I've always assumed the costs surrounding a cup of soda (machine, CO2, ice, cups, lids, straws) are actually much higher then the cost of the syrup itself.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#155It was an eye-opener for me when I was a teen and bought a gallon of soft drink syrup from a McDonald's for use at a party. It worked out to about 5 cents a cup for the drink in a soft drink, which sold for 75 cents (if I remember correctly). McDonald's doesn't make money selling burgers, they make money selling the soft drinks and the fries. The same goes for any restaurant, it's why they ply you for drinks.
I've always assumed the costs surrounding a cup of soda (machine, CO2, ice, cups, lids, straws) are actually much higher then the cost of the syrup itself.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#156What impresses me most about McDonald's is the highly effective and efficient incentive structure. You have the franchise owner who is very committed financially and can make a high income, plus lots of low cost labor following a very precise process. And they seem to be able to replicate it at almost any scale. What impresses me least about McDonald's is their ruthless child-targeted advertising. EDIT: in sort of a…
you might enjoy: https://www.goodreads.com/author_blog_posts/2484147-lessons-... from Ed Weissman (who's #6 in overall karma on HN)
Right, because it's nothing like that now.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#157Earlier quoted context omitted.
you might enjoy: https://www.goodreads.com/author_blog_posts/2484147-lessons-... from Ed Weissman (who's #6 in overall karma on HN)
Not sure I like his "back in the day" reality distortion: "It was nothing like today: high volume, fast paced, brutal hard work, low pay, and 10 other kids ready to take your job if you didn't like it." Right, because it's nothing like that now.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#158I've been to multiple understaffed McDonald's and man does the quality suck. When they have staff things are decent but now I can predict when a McDonald's will be bad.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#159Earlier quoted context omitted.
No. Dollar Tree, we recently acquired Family Dollar which is how our store count is so high.
Hey, sorry to leave this here, but didn't see any contact info in your profile. Would love to chat with you about the dollar store industry, if you'd be so inclined. I'm particularly curious about Dollarama in Canada, if you're at all familiar with them. My email is in my profile. The basic question: why is Dollarama so much more profitable than everyone else?
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#160Earlier quoted context omitted.
It is all through one distribution vendor with regards to product now. Only plant(equipment) purchases are outside of the primary distributor now.
It's killing me that I can't remember the distributor! Sixteen years of working through them and my mind is a sieve. This was in SoCal, and they had the contract for almost all of the region.