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McDonald's Real Estate: How They Really Make Their Money (2015)

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Re: McDonald's Real Estate: How They Really Make Their Money (2015)

#151
post #147

Earlier quoted context omitted.

As a kid I quickly learnt to distrust ads, so I'm not sure why you think kids can't do this. They may not be adults, but they're not robots either.

Do you interact with any kids lately? They're all absolutely obsessed with the latest thing that is being pushed on them. Minecraft, Pokemon Go, Star Wars...

To be fair you're describing a significant portion of the user base here as well.

Re: McDonald's Real Estate: How They Really Make Their Money (2015)

#152
post #72

Earlier quoted context omitted.

Good ads work on an emotional level. They work regardless of whether you know you can't trust then.

That sounds like nonsense.

You will not find a single person in America who believes advertisements are a good neutral source of information, yet they still run them. They run them ever for products everyone has heard of and probably tried at some point. Why do you suppose that might be?

Re: McDonald's Real Estate: How They Really Make Their Money (2015)

#153
post #45

Earlier quoted context omitted.

Really glad you brought this up. It was indeed an interesting movie but I didn't really have the time to compare it with the facts. How much of what we saw was actually accurate?

I happened to have read the book a month or two before watching the movie. They were very different. In Ray's biography, he passes himself off as a "My word is as good as a contract" and "When I say I'll do this, I'll stick to it." The movie interpretation has him much more ruthless.

"If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest." - Ray Kroc

Re: McDonald's Real Estate: How They Really Make Their Money (2015)

#154

It was an eye-opener for me when I was a teen and bought a gallon of soft drink syrup from a McDonald's for use at a party. It worked out to about 5 cents a cup for the drink in a soft drink, which sold for 75 cents (if I remember correctly). McDonald's doesn't make money selling burgers, they make money selling the soft drinks and the fries. The same goes for any restaurant, it's why they ply you for drinks.

I've always assumed the costs surrounding a cup of soda (machine, CO2, ice, cups, lids, straws) are actually much higher then the cost of the syrup itself.

The up front cost of icemaker/dispeners?carbonator is high but the cost of electricity, water, and CO2 tanks is basically nothing on a per drink basis. Just think about everything that went into the factory which makes that syrup, the factory that makes the syrup bag, and all the logistics that deliver the finished product to the store. Then remember that costs pennies per drink. Even if all the other costs associated with that soda cost as much on a per drink basis, we're still talking ~10-20 cents per drink. Assuming every input cost is on the same scale also makes for a huge overestimate.

Re: McDonald's Real Estate: How They Really Make Their Money (2015)

#155

It was an eye-opener for me when I was a teen and bought a gallon of soft drink syrup from a McDonald's for use at a party. It worked out to about 5 cents a cup for the drink in a soft drink, which sold for 75 cents (if I remember correctly). McDonald's doesn't make money selling burgers, they make money selling the soft drinks and the fries. The same goes for any restaurant, it's why they ply you for drinks.

I've always assumed the costs surrounding a cup of soda (machine, CO2, ice, cups, lids, straws) are actually much higher then the cost of the syrup itself.

The up front cost of icemaker/dispeners?carbonator is high but the cost of electricity, water, and CO2 tanks is basically nothing on a per drink basis. Just think about everything that went into the factory which makes that syrup, the factory that makes the syrup bag, and all the logistics that deliver the finished product to the store. Then remember that costs pennies per drink. Even if all the other costs associated with that soda cost as much on a per drink basis, we're still talking ~10-20 cents per drink. Assuming every input cost is on the same scale also makes for a huge overestimate.

Re: McDonald's Real Estate: How They Really Make Their Money (2015)

#156

What impresses me most about McDonald's is the highly effective and efficient incentive structure. You have the franchise owner who is very committed financially and can make a high income, plus lots of low cost labor following a very precise process. And they seem to be able to replicate it at almost any scale. What impresses me least about McDonald's is their ruthless child-targeted advertising. EDIT: in sort of a…

you might enjoy: https://www.goodreads.com/author_blog_posts/2484147-lessons-... from Ed Weissman (who's #6 in overall karma on HN)

Not sure I like his "back in the day" reality distortion: "It was nothing like today: high volume, fast paced, brutal hard work, low pay, and 10 other kids ready to take your job if you didn't like it."

Right, because it's nothing like that now.

Re: McDonald's Real Estate: How They Really Make Their Money (2015)

#157

Earlier quoted context omitted.

you might enjoy: https://www.goodreads.com/author_blog_posts/2484147-lessons-... from Ed Weissman (who's #6 in overall karma on HN)

Not sure I like his "back in the day" reality distortion: "It was nothing like today: high volume, fast paced, brutal hard work, low pay, and 10 other kids ready to take your job if you didn't like it." Right, because it's nothing like that now.

[deleted]

Re: McDonald's Real Estate: How They Really Make Their Money (2015)

#158
Many times I get cold and cardboard crispy chickens. It sucks. And 99% of the time it's from the drive thru..

I've been to multiple understaffed McDonald's and man does the quality suck. When they have staff things are decent but now I can predict when a McDonald's will be bad.

Re: McDonald's Real Estate: How They Really Make Their Money (2015)

#159
post #56

Earlier quoted context omitted.

No. Dollar Tree, we recently acquired Family Dollar which is how our store count is so high.

Hey, sorry to leave this here, but didn't see any contact info in your profile. Would love to chat with you about the dollar store industry, if you'd be so inclined. I'm particularly curious about Dollarama in Canada, if you're at all familiar with them. My email is in my profile. The basic question: why is Dollarama so much more profitable than everyone else?

Don't they sell seconds and then cheap generic Chinese crap?

Re: McDonald's Real Estate: How They Really Make Their Money (2015)

#160
post #140
post #86

Earlier quoted context omitted.

It is all through one distribution vendor with regards to product now. Only plant(equipment) purchases are outside of the primary distributor now.

It's killing me that I can't remember the distributor! Sixteen years of working through them and my mind is a sieve. This was in SoCal, and they had the contract for almost all of the region.

In Ohio and upstate NY in the early 2000's, the distributer we used was named M&M.
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