I meet regularly main stream journalists who complain about Trolls winning on internet but talking longer makes me realize that these people actually hate the fact that their "card carrying journalism" is actually made totally worthless by ordinary individuals on street writing a blog from their bedroom.
I am from India and I know specific examples of media personalities trying to shut down totally legitimate blogs by calling them "trolls". Example: http://mediacrooks.com/ Bunch of them even came to silicon valley and tried to lobby with social media giants that their opinion must get more visibility than other internet user.
Personally I dont think bad guys are winning, I think Internet has truly helped marginalized people express themselves without being judgemental about their opinions and without giving more importance to any authority.