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Vine will be discontinuing the mobile app

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Re: Vine will be discontinuing the mobile app

#151

Post by corobo »

andai wrote: post #150
corobo wrote: post #115

Earlier quoted context omitted.

That's probably a very grey area heading towards subliminal advertising (at least, some lawyer somewhere could claim so). I'm not sure on the legal status of that sort of thing.

I'm noticing very short ads on YouTube (about 5sec) which are cheaper and more effective (ime) than the longer ones, which are usually skipped before they communicate the message and cause (more) annoyance.

We're in the realm of speculation here, not a lawyer etc. 5 seconds is a fairly decent amount of time if you count it out. Plenty of time to register what you're seeing.

1 second (and below) it might be possible to argue it's too short to register the advert consciously, making it a subliminal advert. Again I don't know if this is true and I'm completely making this up. It'd be interesting to find out the answer.

Re: Vine will be discontinuing the mobile app

#152

Post by DanBC »

andai wrote: post #150
corobo wrote: post #115

Earlier quoted context omitted.

That's probably a very grey area heading towards subliminal advertising (at least, some lawyer somewhere could claim so). I'm not sure on the legal status of that sort of thing.

I'm noticing very short ads on YouTube (about 5sec) which are cheaper and more effective (ime) than the longer ones, which are usually skipped before they communicate the message and cause (more) annoyance.

I've seen a few like that, and they're good. I've seen some which cram a lot into 5 seconds, and then tell you you can skip the rest.

But I've also seen weirdly long ads - 10 minute ad on a 7 minute video, 30 minute ad on an hour long video.

I'm also noticing some ads have a loud noise at the beginning of a 30 second skippable ad.

https://www.youtube.com/watch?v=Dxg7fse74MY

https://www.youtube.com/watch?v=1crwU9aUNHE

It's really annoying.

This is the kind of thing that drives people to ad-blocking.

Re: Vine will be discontinuing the mobile app

#153

Post by goffley3 »

downandout wrote: post #82
Grue3 wrote: post #48

Never used Vine, and the videos from it never worked on my browser, but this is truly shocking. Like, Google Reader shutdown level shocking. Twitter is seriously clueless if they weren't able to make any use of such a popular service. Especially when Periscope is still running somehow. Though it's only a matter of time for that too now.

Periscope may stick around for a while only because of the current obsession with live video. As soon as Facebook gives up on live (or at least stops focusing so much on it), Twitter will follow suit and fold up Periscope. If I were an engineer on that team, I'd do some proactive job hunting.

I can't wait for that day to come. Facebook just can't do live video competently.

Re: Vine will be discontinuing the mobile app

#154

Post by groovy2shoes »

napworth wrote: post #147
nextweek2 wrote: post #143

Earlier quoted context omitted.

I don't understand (because I have never been in that position). And the TV show Silicon Valley also promoted this logic. However he exited at $30 million. Is his sentiment born out of a sense of nostalgia? Surely he is in a better position to create something than he was when he created Vine?

Vine is a cultural unicorn that no one expected. The founder will be able to make another $30 million, but he will never be able to create something as impactful as it again.

Was Vine really that impactful? I only ever encountered a handful of links to content on Vine, and when the videos would play at all, they were typically just 20-second-long clips of something mildly amusing at best, totally disgusting at worst.

As far as the social goes, I've literally never heard someone say "check out my Vine" or "look me up on Vine" the way I hear it about Facebook, Twitter, Instagram, etc. (and used to hear about MySpace, LiveJournal, etc.…).

I'm genuinely curious: was Vine something big and impactful that I somehow managed to sidestep? Or were my experiences with the service typical?

Re: Vine will be discontinuing the mobile app

#156

Post by mcbits »

corobo wrote: post #151
andai wrote: post #150

Earlier quoted context omitted.

I'm noticing very short ads on YouTube (about 5sec) which are cheaper and more effective (ime) than the longer ones, which are usually skipped before they communicate the message and cause (more) annoyance.

We're in the realm of speculation here, not a lawyer etc. 5 seconds is a fairly decent amount of time if you count it out. Plenty of time to register what you're seeing. 1 second (and below) it might be possible to argue it's too short to register the advert consciously, making it a subliminal advert. Again I don't know if this is true and I'm completely making this up. It'd be interesting to find out the answer.

A second is enough time to consciously register an ad. To prove it, they could run a bit where someone shouts "50 percent?!" with a picture of an iPad and "Tap! 50% off". I'll bet people start tapping by the second or third impression (even though it's obviously a scam of some kind).

Re: Vine will be discontinuing the mobile app

#157

Post by amyjess »

marshray wrote: post #129
dejawu wrote: post #112

What a shame. Twitter has a unique position as a key point in culture and media. It's played key roles in BLM and the Arab Spring. It astounds me that they couldn't focus in on that and make revenue from that reliable core of people that, like me, turn to Twitter before anywhere else when something is happening. But I guess that didn't raise growth numbers, and that's what Wall Street wants to see. So instead they're…

> It astounds me that they couldn't focus in on that and make revenue from that reliable core of people that, like me, turn to Twitter before anywhere else when something is happening. Yes, Twitter's role in BLM and Arab spring were invaluable contributions to history, but how much did they really add to the bottom line? Even if it was a significant chunk, how much can random external events like that be relied on to…

I think this is just more evidence that Twitter shouldn't have been a company.

I'm not saying that Twitter shouldn't exist or that it's not a valuable service, just that Twitter, Inc. is the wrong model for what Twitter is.

Twitter should've been like email: an open, interoperable standard where ISPs and other companies operate Twitter servers that federate with each other. Actually, Usenet is an even better comparison, as Twitter serves the same role in the 2010s that Usenet did in the 1990s. Back in the day, every ISP had an NNTP server, as did other companies like Forte and DejaNews/Google. Twitter should have used that model.

Re: Vine will be discontinuing the mobile app

#158

Post by pkrumins »

I'm not surprised. The application never worked in browsers. Everyone was complaining about it for years. It was never fixed. You had to click the play button twenty times to make it play. It was absolutely frustrating experience and I just put a mental block on vine.co domain and app.

Re: Vine will be discontinuing the mobile app

#159

Post by teej »

groovy2shoes wrote: post #154
napworth wrote: post #147

Earlier quoted context omitted.

Vine is a cultural unicorn that no one expected. The founder will be able to make another $30 million, but he will never be able to create something as impactful as it again.

Was Vine really that impactful? I only ever encountered a handful of links to content on Vine, and when the videos would play at all , they were typically just 20-second-long clips of something mildly amusing at best, totally disgusting at worst. As far as the social goes, I've literally never heard someone say "check out my Vine" or "look me up on Vine" the way I hear it about Facebook, Twitter, Instagram, etc. (and…

You don't live in the social/cultural circles where Vine is important and compelling and novel.

You are also completely discounting shortform video. The format hasn't really existed before in this way and there's an explosion of creative experimentation happening within it. Snapchat, Instagram, and Vine are all helping fuel it.

I can't really speak to it's exact origins but Vine was a major player in launching short-form video comedy.

Re: Vine will be discontinuing the mobile app

#160

Post by tqkxzugoaupvwqr »

groovy2shoes wrote: post #154
napworth wrote: post #147

Earlier quoted context omitted.

Vine is a cultural unicorn that no one expected. The founder will be able to make another $30 million, but he will never be able to create something as impactful as it again.

Was Vine really that impactful? I only ever encountered a handful of links to content on Vine, and when the videos would play at all , they were typically just 20-second-long clips of something mildly amusing at best, totally disgusting at worst. As far as the social goes, I've literally never heard someone say "check out my Vine" or "look me up on Vine" the way I hear it about Facebook, Twitter, Instagram, etc. (and…

Vine was very impactful on the members of the Vine community. Yes, outside of Vine you didn’t see much links to it, but once you entered the community it felt very personal. Maybe exactly because it was its own little place mostly sealed off from the web. There were real, caring relationships between creators and viewers. People were generally very upbeat and encouraging. Creators showed intimate moments of their lives, often non-flattering, because you were allowed to be vulnerable. You were encouraged to experiment and to express yourself.

That created a bond between content creators and viewers, and between creators and creators. Some creators became friends and moved in together. I really liked the intimate, unglamorous moments that were shared. I think viewers could relate to the creators and felt more content about their own lives because they saw that all others had similar lives. Vine created happiness.

In contrast, on Instagram everyone tries to show off great locations, their perfectly decorated meal, their toned bodies, their perfect lives. It is more about showing off than creating a deep, personal connection.

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