I hope this doesn't sound like trolling, but JavaScript's syntax is now a selling point? I kinda-sorta get the reason why people want an actual JavaScript stack on the backend, but I never heard that syntax/semantics brought people from e.g. Rails to Node. Sure, OCaml isn't even the nicest syntax in the ML family, but I'm not sure whether that's worth it, especially considering that almost any "X-like" language often…
I've mentioned elsewhere that the primary goal for now was to get the tooling automated as much as possible, so that when we receive common feedback, we can adapt to that feedback and trivially migrate people's code forward.
I don't think JavaScript's syntax is a selling point and I am someone with a lot of JavaScript experience. I also don't think that OCaml's syntax today is a selling point, and I have a bit of OCaml experience. Both of these syntaxes have evolved over time, working within that limited precious syntactic real estate, trying so very hard to maintain compatibility with decisions made decades ago. Reason's approach is totally different in that it knows we won't get it right on the first shot so it puts into place the tooling for upgrading and beautifying as we learn lessons and take feedback from the community. It places the syntax closer to the user, even if only conceptually.
That being said, the current syntax is not intended to be a JavaScript clone by any means. It actually started in the opposite manner - by taking the top 15 complaints about OCaml's syntax, by experienced OCaml programmers (not JS programmers) and fixing them. There were a couple of things that didn't really matter (such as how you express comments) that were just changed to be more familiar because, well.. simply they don't matter, and even experienced OCaml developers want the largest possible set of people to be able to read their code as long as that comes with little other tradeoffs.