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What Happens Next Will Amaze You

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Re: What Happens Next Will Amaze You

#151

Earlier quoted context omitted.

You can very easily implement eye tracking to determine where they are looking.

Possibly, but that doesn't seem like it would produce very reliable data though.

The last thing advertisers want is reliable data-- that would just prove how useless the advertising was!

Re: What Happens Next Will Amaze You

#152
post #115
post #107

Earlier quoted context omitted.

And it's so easy. At a past company we once decided we'd test some assumptions about one of our forms by capturing keyboard events. As in, we added a handler for keypresses that'd call back to the server, so we could capture and play back exactly how users interacted with the form. It provided some useful insights (one thing that surprised me was how bad people were at recognising and operating drop downs), but we ve…

Or they might write something, change their mind and enter something else Facebook explicitly does that (log every field input even if never "submitted") and uses unsubmitted thoughts to build more detailed models of you. The "trace-per-character" behavior terrified me when Google Suggest first launched. It's a neat tech example, but there's no way people can understand "everything I type, live, as I type, will be re…

Oh, this is so ripe for being gamed. How long before some enterprising person implements a simple Javascript bookmarklet that populates the field with random words and phrases, then erases it all before you type your actual comment?

Re: What Happens Next Will Amaze You

#153
post #96

Earlier quoted context omitted.

Uh, considering that many major European parties explicitly identify as "socialists," I'm not sure it's the US that's confused. It's the US that is confused with the notion that socialism == communism.

Its kind of like how countries with "Democratic" in the name usually aren't democracies. Or "Peoples" in the name usually means the general public are not even remotely in charge. Politically, names don't mean much.

They do when everyone else agrees. They call themselves socialist, other people call them socialist, and their policies match most definitions of socialism.

Tell me again why you think we shouldn't rightfully classify many European parties as socialist?

Re: What Happens Next Will Amaze You

#155
post #16

When websites become regulated web developers will be like the general contractors of today. Only licensed web developers will be able to legally build websites, keeping everything up to the regulatory code. There will be inspectors and red tape. I'm not sure if that's a good thing or a bad thing.

Well, in the US at least, there is a homeowner exemption, meaning that you can do the work unlicensed as the homeowner, it still has to be inspected though.

The effective inspection requirements vary. In rural areas outside of city limits (with the possible exception of really wealthy counties) no remodel is inspected ever. In suburban areas outside of city limits inspection is more likely if plumbing or electricity is involved, but is by no means universal. My impression is that most severe problems are caught by the home inspectors that mortgage lenders require.

Re: What Happens Next Will Amaze You

#156
post #147

Earlier quoted context omitted.

It's easier to call out the author on a nitpick than to thoughtfully refute his arguments for the sake of racking up more imaginary internet points.

And the imaginary internet points incentive system HN uses implicitly incentivizes those posts. One way to stop this would be to have people who post low-value high-expected-karma-yield posts get randomly banned. This would function as a variable punishment and should be quite effective at training HN users.

Ehhh I think HN already directs too much of the discourse. I understand the intent of minimum karma downvoting, for example, but I think that encourages elitism, because if you have to be validated with 500 karma before you can downvote, then the implication is that you're in a class of people that's better than others and you don't feel you have to explain yourself.

EDIT: like how this comment is being silently downvoted now. I would like to think that the HN community has a wicked sense of humor.

Re: What Happens Next Will Amaze You

#157
post #89

Earlier quoted context omitted.

Intent-driven ads are far more relevant to a site's audience than hand-picked, static ones. They have much higher CTR and conversion rates, when done right. You're asking sites to remove sources of income that people find relevant in exchange for ads that some higher up in marketing thinks relates to its users. Not all publishers subscribe to the low quality Google AdExchange. In fact, they typically have a variety o…

> remove sources of income that people find relevant in exchange for ads that some higher up in marketing thinks relates to its users. Yes, that's a move toward integrity and away from endangerment and excess income. If "some higher up in marketing" doesn't understand their users, the problem is they're out-of-touch and that should be corrected, as opposed to endangering user's privacy. Currently, my tiny site operat…

>excess income

I don't think this a problem most small publishers have.

Re: What Happens Next Will Amaze You

#158
post #9

Earlier quoted context omitted.

This was actually my plan (sort of) for my online sci-fi strategy game Neptune's Pride when I ditched AdSense. I was going to hand select things on Amazon that my players would be interested in. Science Fiction books, dvd box sets, that kind of thing. Then present them to the players with my affiliate code where I would normally show a google ad. I didn't fully implement the idea because I think the affiliate rewards…

This method is not really for product affiliate ads (unless you have a whole shopping section of your site devoted for that...). Amazon links are for penny-chasers anyways. You're really supposed to curate display ads. But, this means you'll have to make the call to your local advertisers to actually sell the ads. ("Hey do you want to place an ad on our site for 6 months for $500? I'll take you out for pizza & beer i…

Selling all your inventory this way is incredibly unrealistic for most people.

Re: What Happens Next Will Amaze You

#159
post #141

"When it bursts companies are going to be more desperate and will unload all the personal data they have... to any willing buyer." I have long predicted this outcome and always thought I was being a bit too realistic. It's nice to see someone else making the same forecast. Of course, only time will tell.

Insurance companies essentially already do unload what data they have about you to any willing buyer.

Doubtful many folks will stop buying insurance due to this fact.

Re: What Happens Next Will Amaze You

#160

Thank you for this talk. Especially the part about fighting against the tobacco industry. It really made me realize that this is a fight that can be won. I honestly thought this was a lost battle. It will, however, be a more subtle battle as the advertising industry (Big Ads ?) cannot be linked to something as clearly detremental as lung cancer and will be quick to point out that the technology developped can help fi…

Michael Crichton on the Unproven Dangers of Secondhand Smoke https://www.youtube.com/watch?v=aGoZ-b1OaW4

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