Earlier quoted context omitted.
That's what happened when GMail offered 2 GB inboxes. The competition got serious.
> The competition got serious. It's interesting how pure competition and "rational self-interest" got us the likes of Comcast and Cox and Verizon and all these other awful, awful companies. They quickly locked up the market, injected their own lobbyists into Washington, and then were content to provide a poor service for a lot of money. What is shaking them out of their complacency now is not "the market" or "competi…
It takes a lot of money to break into a captured market, which is why it takes a large company to do it. Google entering the ISP market has done more to shake up and spur on the incumbents in the past couple of years than anything regulators have done. And furthermore, you can be assured that their doing so is absolutely self-interested; Google isn't building fiber for the betterment of humanity, they're building it to improve the delivery of their services which make them money.