But here's the fairly objective thing I want to know: the people who have been (very negatively!) described as "early merge vigilantes" generally operate by staying in the lane that goes away but pacing the cars in the other lane, blocking the people behind them from zooming ahead; and then quickly merging just before the lane goes away (usually an enabler in the other lane will make this work better so neither has to slow down or stop at this point). So here's the question: isn't this exactly what the zipper merge is supposed to accomplish, with both lanes travelling the same speed? Why is this so-called "vigilante" behaviour being described as bad? If a driver that's smug about their late-merging behaviour being optimal is going noticeably faster in their lane than the lane that merged, doesn't that mean that what they're doing is exactly not a zipper merge?
Perhaps the answer is that the ideal to aim for is not "late" merging, so much as "speed matching" merging: when there is a merge ahead, if you're in the faster of the two lanes (whichever one that is!), slow down a smidge now and then you won't have to screech to a braking halt at the merge point (and you'll also make the flow better for everyone behind you). Zooming ahead because there's a briefly clear section of road may be "late" merging in some sense, but is not the same thing as "zipper" merging and is not improving flow.