Wild that you can have Tim Cook, one of the most effective CEOs of all time, on your board of directors and fumble so badly. There must be some juicy drama that went on behind the scenes, I hope we get to hear it eventually.
Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
141–150 of 401 posts
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#142Earlier quoted context omitted.
> In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Man, I'm in such different circles than everyone. I've never heard of Hoka and I don't know any sneakerheads. Everyone I know is into Keens, Toms, or Sketchers.
i think one can be in Sketchers but who is into Sketchers?
My mom. She is at that age when tying your shoelaces becomes difficult.
The human body really was never supposed to go over 50 but modern medicine finds a way.
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#143Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…
Allbirds never made serious running shoes. Hoka grew out of the ultra running scene and broadened their offering.. On are European and went hard with their unusual sole design.
Hoka has a fairly unusual corporate history. They were founded in 2009 in Annecy, France. (Yeah, read that twice. No hate on Annecy, but that is a mega brand being started from a tiny French city!) Then in 2013, they were acquired by California-based Deckers Brands which is also the owner of UGG and Teva.
The real question: How did they become the Lululemon of casual sneakers? Just like lots of women who don't do yoga and barely attend the gym, they cannot get enough Lululemon in their wardrobe. The same can be said for Hoka running shoes: All kinds of normies that barely exercise wear them anywhere and always.
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#144don’t buy stuff from people who hate you. https://www.houseofstrauss.com/p/nikes-end-of-men
Great link.
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#145Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…
Whats surprising to me is that all the brands you mentioned are just so ugly and simply not cool. Nike tries to position itself as Apple of sports but it probably doesn't work that well outside of high tech market because there are still many brands doing the high end at leas as well as them.
> all the brands you mentioned are just so ugly and simply not cool
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#146[flagged]
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#147This is the end of an era.-
PS. To those objecting in the silent cowardice of a downvote: The exiting of something as basic as shoes (modulo lifestyle/"luxury") further represents "software" eating the world" look at the newcomers to the S&P 100:
DELL — Dell Technologies
PANW — Palo Alto Networks
ANET — Arista Networks
SNDK — SanDiskRe: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#148Beyond the stock market gambling aspect, what actually happened here? > revenue down 2% That means almost nothing, right? Some fluctuation must be expected. The Stock also looks like it really benefited from a Corona boost that is now cooling off. Can someone with more insight explain why everyone is screaming?
> Beyond the stock market gambling aspect
Google tells me:
> Nike Annual Revenue Breakdown
> Fiscal Year 2026: $46.40 billion (+0.19% YoY)
> Fiscal Year 2025: $46.31 billion (-9.84% YoY)
> Fiscal Year 2024: $51.36 billion (+0.28% YoY)
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#149Beyond the stock market gambling aspect, what actually happened here? > revenue down 2% That means almost nothing, right? Some fluctuation must be expected. The Stock also looks like it really benefited from a Corona boost that is now cooling off. Can someone with more insight explain why everyone is screaming?
No one is screaming. Nike’s market cap is just being right-sized to reflect the lack of moat in the clothing/shoe business. Personally, Nike’s $54B vs Adidas’ $28B is still too high.
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#150Just bought Nike Air Jordans the blue/white, 2025 model - it's a good shoe! I love it.