141–150 of 173 posts
Earlier quoted context omitted.
It's like a basic Kindle. Or Ryanair. Between this, the proprietary nut patent, and the heated seat subscription, I'm probably not going to look at BMW for my next car. They've been going back on things, but all of this adds up to they don't get it.
A BMW is like a flagship smart phone. It looks like luxury, but everyone has them.
Right?
BMWs shows in-car ads for Spiderman
https://news.ycombinator.com/item?id=49073924
[ok]
28 Jul 2026 19:53:02 UTC
BMW showing video ads in car for Spider-Man new Day
https://old.reddit.com/r/BMW/comments/1v802of/got_this_comme...
https://news.ycombinator.com/item?id=49089027
[ok]
Earlier quoted context omitted.
It's like a basic Kindle. Or Ryanair. Between this, the proprietary nut patent, and the heated seat subscription, I'm probably not going to look at BMW for my next car. They've been going back on things, but all of this adds up to they don't get it.
Ryanair is the epitome of "cheap with compromise" which is the opposite of the BMW brand. And kindle basic gets advertising as a known feature at buying time. Pushing advertisment after sale on a premium product is absolutely not similar.
Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.
The machine is a work of engineering art. It was made back in the days when BMW engineers were still given free rein to create The Ultimate Driving Machine. Remember that slogan? Back then, owning and driving a BMW was intentional. A driver's car. Design details down to things imperceptible were created with this intentional driver's desire to operate the vehicle. Sigh...
Now, it's apparently...The Ultimate Consumer Advertising Content Delivery System.
I feel sorry for the engineers that are still there from their glory days. Imagine being told from some power-suited punk to design that ad delivery mechanism.
Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.
It’s not forced. You have to click icon. Not the smartest move, but not exactly ominous. Plenty of other bad software decisions in bmw.
Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.
Earlier quoted context omitted.
> Part of BMW's value is/was the expectation of an upper middle class snob driving it BMWs are no where near for that "class". A Mercedes-Benz is for that and even they also put ads in their own dashboard screens. [0] So on HN-land, time to rule out BMWs, Chevrolets, Mercedes-Benz, Teslas, Volkswagens, Kias. What else? [0] https://www.motor1.com/news/797846/mercedes-screen-plays-ads...
My Lexus 2025 remains perfect and user friendly. I have all the online connected stuff enabled. Zero enshitification.
As long as they keep annoying ads and subscriptions out of their vehicles, I’ll keep driving them.