Earlier quoted context omitted.
If you think it's a problem, short NV or buy competitors who are not doing this or don't buy their share at all. If you're right, they'll get burned soon enough and it's none of your business!
Markets can remain irrational longer than you can remain solvent.
(Stock) market is, by definition, irrational. If you are scared of solvency, sell and hold money and/or gold.