As someone who works in marketing, this is extremely true. Right now, LLMs are causing a lot of one-time cashing in of trust. I've seen this pattern a bunch: 1. Person builds trust on X/LinkedIn or via an insightful blog/newsletter (substitute your channel of choice here) for a few years because they have unique opinions, interesting stories from personal experience, are entertaining/charismatic, or share data/insigh…
Path to X happiness: - Eschew the "For You", Read tweets only from people you have chosen to follow. - Only follow people who have a bona fide livelihood outside social media, avoid anyone for whom income is largely driven by "engagement".
It’s an environment designed for the exact opposite of your best intentions.